Question regarding Google Adwords?

[The_Kiwi_Man]

Just had a question regarding Google Adwords. I have an e-commerce store (kiwimodfurniture.com) in the furniture niche and I originally was planning to create a different ad group for each product. Since I have 1300 products I would have 1300 ad groups. However a lot of the products don't have enough search volume and Google won't display my ads. Then I decided to get a bit more broad. I plan on having an ad group for each sub category on my website. For example, modern lounge chairs, modern arm chairs, modern sofas, etc.

Question: Is this too broad? Will the ROI be terrible because of this?

Thanks!

[Martijn_Scheijbeler]

I would do both, I guess you're already planning on creating these groups automatically with 1300 ad groups. You'll find out easily enough after running the campaigns for a couple of days/ weeks if there's is a volume, if it's not you could just pause them. This will give you best of both worlds as it will provide you with the data on which products don't have that much volume.

[eyepaq]

Hi,

Depending on your Landing pages - it might be to broad  - you might get a terrible quality score ...If you post an example: keywords, LP, ad copy - I am sure a lot of people here can post some suggestions...

Cheers.

[BruceA]

Have you got your products loaded onto Google Shopping?

Adwords can eat cash if you get the ads wrong, so I would recommend distiling the keywords to be very specific, set a campaign up and test test test.  The Adwords Team are great at helping set up campaigns.

The best thing I can recommend is to really really understand your target customer and research what they search for and use only a handfull of keywords per campaign.  Don't be hasty in deleting keywords as customers buy seasonally so what might work for winter will not work for summer, so pause a keyword if it worked well and then turn it back on when the season is right, if that is how your business works

Like everything else in SEO and Sales: -  Prior Planning Prevents P* Poor Performance

Feel free to ask more about this...

Bruce

[Zippy-Bungle]

Do you have 1300 landing pages?

If you don't why not go on the basis of landing pages as that is already the underlying site logic? You could then experiment with a subset of landing pages to see if subsetting them into different ad groups works better or not.