Cant improve rankings even after big effort

[ORS-Group]

This post is deleted!

[SamuelScott]

Hello, I hope the community can help! Here are just some of my thoughts. First, I'll give some page-level Mozbar data that I'm sure you've already seen. Page Authority: 27. MozRank: 4.23. There 75 links from 3 root domains. The keyword's difficulty is 44%.

Now, that being said, I personally look at the process in another way. I would ask: "Why should you rank highly?" Is your company and website new compared to competing businesses and websites in the industry in Britain? If so, then it's unreasonable to expect Google to put you on the same playing field as them quickly. If you have not built your brand among real people, then Google is increasingly smart enough to know not to reward you with higher rankings (at least not yet). (Of course, I write this not knowing anything about your business.)

For a wide variety of reasons, it's increasingly hard -- and rightly so, in my opinion -- to get a website to rank highly for anything remotely competitive quickly. In an increasingly-crowded Internet, it takes more than to optimize a website for technical SEO and "build" a few links. I would use PR and publicity to get yourselves known in the industry and among the general public in ways that also "earn" you natural backlinks from relevant and authoritative sources. This -- combining technical SEO with traditional marketing and PR -- is the best way to succeed. In fact, it's all about building a brand that deserves to rank highly.

I hope this helps!

[donford]

My thoughts is that the term "Document Scanning" is somewhat ambiguous. When I first read the term you posted my thought was somebody looking for an OCR without knowing what an OCR actually is. It wasn't till I went to your page then read your link The Scanning Process Explained, before I realized what exactly the service was. It appears to be many things in my research, OCR, software, how to, services, hardware ect..

My conclusion would be to purpose a strategy to target multiple longer keywords then one open-ended keyword. I also agree with Samuel, he has some good insights there. (thumbs up!).

Don