Can penalties be passed via 301 redirect?

[KeriMorgret]

Hi Kelly,

Thanks for your response on this older thread! I'm interested in knowing more about your sources for this 100% claim. Could you share with us some more background about your answer?

[kellymandingo]

I have worked with many people who have 301 a site for whatever reason and although i would not call myself an expert i am quite familiar with what i do.

In the UK there was a big SEO company that got the unnatural links message and then they had a drop of around -50 to -150 places created a new URL and recovered their rankings.

This same company who had many many clients also used this practice on their customers (the one's that stuck with them that is) and at the beginning  all were successful because the time spent correcting any issues was taken and links replaced

After a while they got complacent and would just 301 sites that they had spammed which took a drop in rankings and at first all seemed good, then after a few weeks they would drop, these were the sites that were caught in penguin or panda and did not resolve the out lying issue's be it over optimisation, thin content or just the fact that the links pointing to the site were devalued resulting in a loss of ranking juice.  once they addressed these issues (not removing links) the sites returned to a decent level higher than the original site after the penalty.

As i mentioned in the earlier post if a penalty could be passed through a 301 it would be easy to point at a competitor,

I do suppose its going to be one of those questions that in near on impossible to prove 100% and no real credible source is going to exist they are just going to be examples like mine, but i have seen it with my own eyes,

[KeriMorgret]

Thanks for clarifying! It is always helpful to know whether a statement is based on personal experience/experience of others, or based off of something that Google has said in their official communications.

[invision]

I can see why a penalty would transfer a penalty to a new domain, if in fact it's a new domain. It's a fresh domain with 0 history and 0 backlinks.

But, if the penalized domain was 301'd to an existing, already established website, that's the kind of situation where I don't see why it would make sense to transfer the penalty. That's where you can hurt competitors.

[OrionGroup]

Any update on this?

[Silkstream]

I'd also be interested to hear peoples thoughts on 301 redirects internally.

My website is structured like this:

Home > Categories > Categories+Town

The homepage and the Categories+Town page all rank for intended keywords, yet the "over-optimised" category pages do not rank at all, they are still indexed, just not ranking for the core keywords.

Will creating new URL's and 301 redirecting the old pages internally pass on any penalty that may be in place, algorithmic or otherwise?

[OrionGroup]

Silkstream,

Are you sure that those pages actually have real penalties or is it algo changes?

Also, when you search your keyword phrases... what sorts of results show up in the SERPs? Does the local 7-pack show up?  If so, then your Google+ Local listing would most likely be what would get you to rank for those 'local' terms.

Do you have physical offices in each of the towns represented by the 'category+town' pages ... along with corresponding G+ Local pages for each?  If not, you may have difficulty ranking for many towns not close to the epicenter of your actual business address.

[Wagada]

Thanks for sharing everyone, this is really interesting stuff. Has anyone tried the 301 redirect from a site which has been penalised to a new domain but with masking enabled so that the user can't tell the redirect has taken place? Will the penalty travel?

Thanks

[Silkstream]

Hi Scott,

My intial thoughts were over-optimisation penalty, its just on the second level pages, which are main category pages. The category+Town pages are ranking just fine. We removed two sets of footer links and made the navigation more user friendly with tabbed navigation instead. We fixed the breadcrumb as it wasnt clickable, so the second level pages had barely any internal links. We rewrote content for all pages applying semantics liberally. We added other content to the pages and improved the social signals overall to the domain. We finally did a 301 redirect on the second level pages to new URL's hoping to lose any penalty....but still nothing. Not even ranking in the top 500 for core keyword yet add a stemmed keyword as a prefix and BAM there we are at position 5. Im running out of ideas.

[paulanth]

I had a site from years ago (2006) that I think was under some penalty as it was once ranking quite well but then I made a national site which took over. Eventually black hat tricks from my national site after working until 2013 fell too.

After re-building the national site and starting to see positive results, I ordered my web firm to re-direct my original site to the new one. Back then I know nothing about back links and link juice but I was monitoring a bunch of words with positionally which suddenly dropped on the same day.

Bad results continued for at least a month until I submitted a disavow for both my original and national sites. Since then they have improved but still not as good as they were before the redirect. I also think that the disavow may be very slow to take affect as movement is gradual.