Is it better to link back to the root domain, or the specific page you're optimizing for?

[preemo]

I'm working on a project our site - building links for iPhone Repair.

For the term "iphone repair miami" - is it more ideal to link to the root domain (xxx.com) or to the subpage that is about iPhone Repair (xxx.com/iphone-repair)?

I would imagine the latter - but obviously that page has less authority than the root.

Thanks!

[igor.pinchevskiy]

Hi There,

I'm not an expert in SEO yet, so please don't shoot me if I'm wrong. Unless you have a 1 page website or your home page is mainly concentrated on "iphone repair" then it is better to link to a page like www.mysite.com/iphone-repair

In google search results a URL is displayed, and I believe that people often times notice that and would prefer to click on something that would take them directly to the page that seems like  what they're looking for instead of a homepage.

[bradwayland]

In my opinion this would depend on whether or not your going after this as your primary keyword.  I co-own a site that sells custom t-shirts.  The phrase "custom t-shirts" has always driven the most volume and conversion so we optimize our homepage for it.  If your website is a camera shop and you are launching into iPhone repair or something like that I would be more inclined to link it down to the subpage.  So in my opinion if this is one of the top 2 or 3 keywords you are targeting I would go root domain.  If it is something less than that I would break it down to the subdomain where you can add better supporting content.