Duplicate Content

[embracedarrenhughes]

I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in.

For example:

Service 1, location 1

Service 1, location 2

Service 2, location 1

Service 2, location 2

He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content.

Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make.

Any thoughts or advice would be greatly appreciated.

[Ron_McCabe]

Darren,

I am not sure what industry you are in but I would suggest localizing the content.  This will help you avoid duplicate content  while providing a richer user experience and some local SEO juice. So I would incorporate references to local landmarks as well as anything in the area that affects how the category might be implemented. So for example a page about tomatoes in southern California might focus on fertilization to maximize production while a similar page in Anchorage Alaska might focus on how to grow tomatoes indoors hydroponically.  This is an extreme example but I thought this might give you the idea.  You want at least 65% on the content to be original even though it might talk about the same things.

Ron

[embracedarrenhughes]

Ron,

Thank you for your help.

The company provides HVAC services in several Long Island, NY towns. Air Conditioning installation, Air Conditioning Repair, Boiler Repair, Oil-to-gas conversion, etc...

We are looking at the following examples with a view of potentially replicating their model, but I still have some concerns:

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-rockland/

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-bronx/

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-westchester/

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-queens/

As you can see, they're basically saying the same thing, and the format is rather similar, yet they are all uniquely written.

Not sure if this helps.

Thanks again, Darren

[Ron_McCabe]

Darren,

This is probably OK but it is on the edge.  I would suggest some before and after photos for local jobs.  You might want to talk about what part of town these are in along with what was interesting/challenging about the job.  I would change the layout of your bullet points for each page. You might want to use these different locations to test different styles to test conversion rates while you are at it.

Ron