Should i put an introduction on my site for better seo

[SEMServices]

Read this http://moz.com/blog/whiteboard-friday-the-seo-fundamentals-pyramid

My suggestion was if you have time and interest, plan yourself and then assign the work to someone

http://moz.com/learn/seo/internal-link

[WhoWuddaThunk]

How much did you change the layout of your homepage?  Google has specific aspects that look at the layout of pages, mostly looking at the placement and density of ads.  You could be feeling some ill effects from that.

You have your keywords in the most important places, so having a paragraph about the magazine would only make a small difference.  When did you launch your new site, and when did you notice the drop in rankings?

[ClaireH-184886]

thanks for this, will have a read

[ClaireH-184886]

The site has had a complete overhaul, we had it completed in May of this year.  I had some information about the magazine on the home page but as soon as i took it off as it was looking unprofessional we dropped by a few pages.

[JakubMovic]

Maybe check if the upgrade didn't take place at the same time as the Google algorithm update. Maybe not the website upgrade caused the rankings drop.

[ClaireH-184886]

a possibility but cannot see google doing that much damage, but i could be wrong

[JakubMovic]

Sometimes rankings disappear for a whole month to come back on the same place or even better. There are many possibilities.

Compare this http://moz.com/google-algorithm-change to you Google Analytics data.

[ClaireH-184886]

hi, thanks for that. it just seems strange that the site has always done well and then some of our important keywords has dropped out of the top 50

[JakubMovic]

yup, but at the moment we don't have enough data to say something more...

Let me know if you find out anything.

[ClaireH-184886]

i will do and thanks