How to get Google to re-recognize a backlink that used to go to a 404?

[SeanMatyja]

I recently rebuilt my website last year, the address is enjoyparkcity.com. I used to have a great link from cnbc.com at http://www.cnbc.com/id/34977253/page/5, but when I rebuilt my website, that landing page url no longer existed (http://www.enjoyparkcity.com/search_featured.html). I recently rebuilt a page to catch that link again, and it works fine. Is there a way for Google to re-recognize it? I think its a normal do=follow link so Im guessing it should be valuable? Hoping it could help my rankings? Thanks in advance for any advice!

[Chris.Menke]

Sean,

Google's going to know recognize that there again is a page at that URL once it crawls the new page (via a link on your page or somewhere else) and put one and one back together again.  Be sure to link to that page from other locations on your site--the home page is always a good place to link from.

[SeanMatyja]

Chris, Thanks so much. That makes really good sense. I just added a link on my homepage to the page on cnbc.com, hope it all helps give me a little push!

[Chris.Menke]

Sorry, I meant that you should be sure to link to the new URL that you created not the one on cnbc.  I'd say you're probably better off not to reciprocate the link they have to you.  Google will eventually match everything up.

[Ben-Fisher]

What Chris is suggesting is 100% correct. I would add 2 things.

1. Submit your page in a post on Goolge+ ( force a recrawl of the page ) http://www.enjoyparkcity.com/search_featured.html

2. Do the same for http://www.cnbc.com/id/34977253/page/5 ( add some unique commentary about the link that is not promotional )

[SeanMatyja]

Chris, Thanks for clarifying!

[SeanMatyja]

Ben, Thanks for the help too. I did a post about the cnbc page on google+, not too long ago, so I'm sort of waiting for it all to match up again. Thanks for the advice and help!