How Many Internal Links are Too Many?

[smcmark]

I've watched the Matt Cutts video where he says internal links are natural.  However, the site I'm working on has a lot of text links in the body of the copy.  It is a majority of the links the site is receiving.  Could that hurt our SEO endeavors?

[mark_baird]

There is no hard and fast rule but 100 is a good rule of thumb.

[Navolutions]

Moz's campaign tracker throws a warning once you hit 100 links, and I think that's a pretty solid estimate.

[toddmumford]

Hi John,

There is no hard and fast rule.

When the number of internal links become unnatural, or when the purpose for having those links one page becomes unnatural, then this is when they are too many. Hope this helps!