Feeling "vision limited" in the linkbuilding process

[juanmiguelcr]

Hi there! My client has a web about kitesurfing (he offers a bilingual kitesurf camp) and after thinking about linkbuilding actions I've come into conclusion that the only effective way of generating backlinks is make the sharing NATURAL via high quality CONTENT creation and distributing it through different digital channels as some of you told me before. The problem is that the website is much 1.0 (static) rather than 2.0 (there's no blog and there's neither time nor resources to mantain it). Therefore I feel I bit limited in the process.

Does anyone share my statament? Any advice?

Thanks in advance

[matbennett]

Weird co-incidence.  I literally just submitted a YouMoz post about how we got a new sit on top kayaking site off the ground.  You could probably follow a really similar process. Unfortunately it will probably take a few weeks for that to be approved for publication (assuming it is).

What I will say though is that these leisure niches can be quite hotly contended. To rank consistently you need a good site and that is usually going to mean time and resources. There are ways of making the most of both, but you still need to ask yourself what it is that makes that site deserve to rank over the competition.

Can you share the URL?

[Mike_Davis]

You are running into the same issue every SEO and content marketing consultant has run into.  We keep telling the people who are paying us that they need to generate content and they nod their heads vigorously, but when it is time to generate (or pay to generate) that content, all we hear are crickets.  One of the biggest issues I ran into as a consultant was getting people to do literally anything.  That is honestly a huge reason why I moved into an inhouse roll.  I just got tired of waiting for content.

The only thing you can do is to hope that they are willing to outsource their content creation.  Push comes to shove, you can always fire them.  Many people don't realize that when you are constantly waiting for stuff from clients, you are wasting your time (and money.)  You might as well just drop them as clients and find someone more willing to do what is required to succeed.

I hope that helps!

[juanmiguelcr]

thanks Mat. here's the link:

http://www.tarifakitesurfcamp.com/

[juanmiguelcr]

thanks Mike.

[matbennett]

Nice site, great product.  You need to sell them on a blog though - it'll be one of the best marketing investments they make.

Something like a camp always has a story to tell, because there are always new people involved  and things happening. Photos, updates, achievements - that all good stuff and use that for facebook as well, which will probably pick up engagement from those involved.  That's the background chatter sorted.

Big content I'd be thinking about in depth guides for young people getting in to the sport. The team page suggests that they have the expertise on hand, so you need to start tapping in to that.  Hmm.... "Actor by training, teacher by vocation, Nacho does it all: DJ, storyteller, avid Facebooker, videographer, karaoke king, and daydreamer… If Nacho’s around, fun is never far away."  - Get that guy on video once a month answering a question,. Transcribe that, add in some diagrams and you have the start of some good content. If he won't do that get one of them in a google hangout and do it.

I think SEO is becomming more and more about how we interact with clients and get them on board. It's certainly out biggest challenge with ongoing clients at the moment, but that is the only way to it really to work.  You could easily get some content outsourced for that topic, but if these guys are such experts then that is what needs to come across on the site. That way you'll not only be building great content to SEO benefit, but selling the product at the same time.

[EGOL]

I agree that it is really hard to convince people to generate content and even when you convince them they will usually fail to produce it.

Now.... keeping that in mind... can you understand why it is not a good idea to distribute you content to other websites?   Especially if it is great content.   Keep this very limited, very valuable and very hard to get resource to yourself so that you get all of the traffic, you get all of the links, you get all of the likes.

The people who will not produce the content just do not have the will to compete.  So, if you can produce content, instead of doing SEO for people who don't have the will to compete start producing content for your own site and you might have great success.