On-Page E-commerce Site Optimization

[PremioOscar]

Hello everyone!

Just started on a new job as in house SEO and PPC but it is also my first job as such, got little experience and for what I know the site needs a lot of work in terms of optimization.

I would like to ask some help and some opinions about what I think should be done in order to rank higher because at the moment the highest ranking page doesn't go higher than the third page for general but high traffic volume keywords.

• All the titles tag are too long, some of them  are up to 100 characters

• The meta tag isn't optimized properly to attract people and get clicks

• the content on the product pages is laid out badly and there aren't many  keywords

• a lot of duplicate content

• there are little inbound links

• there isn't a section for content such as a news page, a blog or anything like that which makes link building even harder

Here my challenges:

• Create well optimized product, category , subcategory pages to improve also the PPC landing pages

• Improve the rankings at least to get on the first page for general keywords

• Choose the right keywords to optimize the site for

• increase the number of inbound links.

I also have to manage adwords and given my little experience I can't seem to prioritize things so any suggestions would be really appreciated.

Also if you don't mind to take a look at the site and leave me comments on things that I should improve, I'd be grateful .

The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse.

repsole.com

Thank you for reading

Oscar

[IOSC]

You wrote:

"The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse."

The first thing that sticks out at me is the title tag of your page: repsole.com - a leading supplier of datacom and......  it goes on forever.  It seems like there is no focus.  I noticed that on a few other category pages.  That would be a good start I think.

But...

My advice would be to start learning about the company (what does it sell? who are we selling to? why are they buying from us? what are the best selling products? what products make the most profit? etc.) and then you will start to have an idea of what keywords to optimize for.

Then google those keywords, and try to learn as much as possible about competitors.  And note what are they doing? Why are they doing it? How do I catch up?

The products on the repsole webpage are so foreign to me, that  if I were in your shoes, I would not feel comfortable until I had a grasp on the basics of the company, its niche and the market -- and knew the language of the company, niche and market.

Hopefully that helps

[PremioOscar]

Thanks for your reply!

I will take the hint! It is very difficult and the feeling you had looking at the homepage is basically what happens to me every time I look through the site!

But I am getting there through competition analysis and articles I am learning a lot about the industry.

In order to gather information, I have though to create a spread sheet with questions and ask to my colleagues to answer it in order to gather some information.

Other than the one you mentioned what information could really help me?

Regarding the title tags I can't change at the moment because the platform (MS Access) on which the website is built on doesn't let me change the html documents even if it should, I am trying to sort this out as well.

[IOSC]

You wrote:

"Other than the one you mentioned what information could really help me?"

--The only thing that pops out at me right away is, and I don't know it you do the copywriting, but the language used is extremely technical.  I understand that you are B2B, but you might add some descriptive text to the product descriptions (for long-tail kw's) and a maybe a bit more sales-oriented text.

[Peter85]

Also ask the sales guys WHO are they selling to. As in, the persons they interact with and what they are like. Who makes the decisions, who looks for the different options, and so on.