Keyword in URL vs organization
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I have a jobs site that currently has the following structure for jobs:
www.site.com/jobs/openings/1234.html
Categories used to be listed this way:
www.site.com/jobs/openings/accounting
But we changed it to:
www.site.com/jobs/category/accounting
Does it matter? Is one better than the other? The page title, heading, and description also have the word "openings" or "opening" in them.
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seems to me that the word "openings" would be googled more often than "categories"
...so yeah I'd prefer the other but I'd have to do a little keyword research to see what I wanted to lay that out as, personally.
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Do not forget to 301 redirect old links
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I also like "openings" in the URL, because as a user, if I were to land on that page or see that URL in the wild, I'd have a better idea of what the page is about.
-Dan