Paid Directory Value

[FrankSweeney]

Hi All!

Recently we scaled back the number of paid directories that we use for our clients, mainly due to them being devalued. To select which directories made the cut, we looked at things like Domain Authority, Page Rank, and Trust; all of the things you're supposed to be looking for in a quality link. We even used the list of directories here on SEOmoz as a reference. Two of the directories we use are Yahoo and BOTW, both of which seem to draw the ire of many professionals here. Is there something I'm missing? If these directories have solid numbers, why such backlash towards them?

I appreciate any insight you can give me!

Frank

[TakeshiYoung]

I think both directories are overpriced for the value they offer, but it can be worth it if you have the budget. It also depends on what category you are submitting to-- some category pages have higher authority than others.

[MichaelYork]

Takeshi is right, the argument against BOTW and Yahoo isn't that they aren't great links, as often times they are. The reality is that at $300 odd per link, can you get far more substantial elsewhere for less? That depends entirely who and what you know. If you can justify the cost and have the budget then yes the links themselves are quality.

[jeremycbray]

Hi Guys,

I agree with Takeshi and Michael.

As a city specific directory creator I think that you have to look at value here and yahoo and BOTW just are not offering that value anymore.

I know that for us, the changes have forced us to look at value of content (which thankfully has always been a key to our success), user engagement and social interaction. Unfortunately not all directories can do this because they are so broad.

When looking for a directory, I would be looking for niche and trying to find the opportunity to leverage knowledge for link. We now accept high quality unique articles and interviews in exchange for links.

I know my take is outside the box, but google wants socially engaging user friendly content, give them socially engaging user friendly content

Jeremy