What is the best way to incorporate region-based keywords?

[MonsterWeb28]

Greetings Mozzers,

I am wanting to get the most "bang for my buck" in regards to region based keyword pages.  If I am going after the keyword "Plumber" and the region "San Antonio", would it be best to:

1- Create a San Antonio Plumber page where we can target all critical factors for the region based keyword "San Antonio Plumber"
2- Link every instance of the term "San Antonio" and "San Antonio Plumber" throughout the site to the newly created "San Antonio Plumber" page.

Thank you for any advice/clarification on this matter.

[Mike.Goracke]

You have the right idea.

You want to create a landing page that will be targeting San Antonio Plumber or Plumber in San Antonio. This includes title tag, meta description, and content, as well as having internal links using keywords pointing to this new page.

I would also suggest you use GetListed.org to add, where applicable, your business to the specified business directories. This will also help greatly by specifying your physical address in San Antonio (assuming you have one).

Hope this helps.

Mike

[MonsterWeb28]

Hey Mike,

'Thank you for responding to our question.  For further clarification, if we talked about plumbing on our home page and repeatedly spoke about "plumbing" and we offer these services in "San Antonio, Dallas, Austin, and Houston"  Each region would be linked to their respective pages which would be targeted "Region Plumber" or "Plumber in Region". This way the home page is aimed at nationally ranking and sub pages ranked for region based keywords.

Reason I ask about only linking the regions site wide is becasue typically the full region keywords wouldn't show up naturally within content that would be on lets say the home page because then it would be spammy. For example: "We offer, san antonio plumbing, houston plumbing, and austin plumbing."

Right? Or would it be more beneficial to be spammy as the link's anchor text would be the region based keyword pointing to the region based keyword page?

Thanks again for all the clarification.  We just want to make sure that our content and internal linking strategies are the right way to get the most bang for you buck on getting the sub region based keyword pages ranked.

[Mike.Goracke]

Yes. You would probably want your homepage to talk about generic plumbing services. Then, depending on the number of locations you have, I would probably link to them on the homepage. Perhaps include a section

Providing pluming services in the following areas:
San Antonio
Dallas
etc.

When a user clicks on one of these links from your homepage, they are brought to a landing page for the city - which would incorporate the city and plumbing in the title, description, content, etc. And then IF you have a physical address for each of these locations, you will want to use GetListed.org and link to each of those locations. Company Name - San Antonio, then link to your companyname.com/san-antonio-plumbers

And like you said, you don't want to be spammy with things. So that is why I would just list the city name and not city+plumbing.

If you wanted to take things a step further, you could do generic national homepage, then a landing page by region or state, then a page for each city you serve. The thing to keep in mind is, that if you are going to take this approach, you really should have physical office locations in each of these areas AND you will need to make sure that you create unique content for each of these landing pages, which can be difficult if the services are the exact same... so you may need to spin things slightly different for each location.

Hope this answers your question.

Mike

[MonsterWeb28]

Great explanation.  Thank you for further clarification!