Our ranking strategy - what to add and would it work?

[RMTA]

Hello everyone, this is actually my first time to ask here so please be kind to me.

I won't consider myself an expert on SEO, I originally studied to become a writer. I've been learning SEO for the past 1 1/2 years but recently I've encountered a wall. One of our clients wanted to rank high on Google in DIFFERENT countries. So far here are what we're doing:

1. Keyword research + integrating keywords in content
2. Site optimization (inserting keywords on meta tags)
3. Blog development (10+ times a month with use of keywords)
4. Linkbuilding (Local directory submission, submission on free PR sites, making sure client is listed on their partners' pages)

I've always thought developing more content would help the site rank higher. Should we build links for a specific page that has our main keyword so that it would also rank higher? Or  building links for the root domain just as good?

Your comments and suggestions will surely help! Thanks!

[MashBonigala]

Of the the 4 activities you have listed the first 3 are ok but I would not bother too much with the 4th one. Link directories and Free PR sites are not worth getting links from. In fact, they may even hurt your rankings.

You should focus on getting organic links to the internal pages and the best way for this to happen is to write unique and interesting content. If you are just creating 10+ posts as space fillers with 500+ words, then you are probably wasting your time. Instead you should focus on 2 or 3 high quality posts that are well researched and interesting.

Do not go for "building links" - instead focus on creating interesting content such as infographics, industry related white papers or cheat sheets etc that people will feel like sharing or linking back to.

[chris.kent]

I agree with Mash. Free PR directories and link directories won't give your site much value. I would add the following:

-Guest Blogging

-Social Media

-Create one really good resource such as an e-book or e-mail course or something, and then tell people about it

[RMTA]

Thank you Mash and Chris!

I see, so I'll probably do away with posting to press release sites. But would you agree blog commenting would work? The problem with the website I'm handling is that it offers business services - facility building, data construction services, investment consultation, etc. I agree, interesting content that would be shared would be great, but the content will be interesting to CEO/managers who probably wouldn't bother to share as they're busy enough. I wanted linkbuilding strategy that would be effective and work fast.

Agree also on using social media and guest blogging. We'll definitely do those.

Thanks again!

[MashBonigala]

Yes, blog commenting would work BUT spend your time searching for ONLY relevant industry blogs. Again, number is not important. You have to post relevant and useful comments on relavant high quality blogs and they could add to your efforts. Also, make sure you do not comment on posts which are just space fillers and/or trash. The posts you comment on must be written for people and not for spam. If the post looks like junk or spun, just ignore and move on.

[KeriMorgret]

Can you elaborate on the inserting keywords in meta tags? Google doesn't look at the meta keywords tag. Maybe I'm not mis-understanding?

[RMTA]

Hi Keri, we insert the keywords on the content of the meta tags - meta title and description. Sorry for the confusion.

[RMTA]

Thank you so much Mash!