Seo industry for seasonal items

[DavidKonigsberg]

Just wondering what type of link building people do for seasonal sites take http://www.sukkahworld.com or http://www.wreathsgalore.com as an example

Out of season nobody wants to talk about a Christmas wreath.

Do you just a get links off topic or focus on on site content and then get all your links during your season?

[irvingw]

no link building is an ongoing process and it takes time for Google to give you credit for links and the longer they are up there the better they are. So even if no one is looking for chrstmas wreaths in july your site should still be ranking for that term all year round. You could kick it up a notch a few months before the season though and promote heavily on FB and social media sites. Maybe even adwords dare i say.

There are tons of all year round christmas shops now so relevant linking should not be impossible. Also there are other types of wreaths like grave wreaths that maybe the business could go into?

[DavidKonigsberg]

yes but take http://www.sukkahworld.com what real site is linking about them now?

[Linwright]

Get creative. Take on topics that do deal with Christmas year 'round, but in a relevant and creative way. Most importantly, take a look at how your competition takes on the topic of Christmas wreaths year 'round. Make it fun. There's always "Christmas in July" and a bunch of other fun ways to integrate the topic of Christmas wreaths throughout the year.

[EGOL]

Nobody ever knows for sure what their competitors are doing.... so take this comment as a "suspicion" rather than a fact.......

I have a site that sells items that are really popular at Christmas.  It usually ranks really well from about February through October... then the same few competitors jump above me for the Christmas season then drop several places in the SERPs shortly after New Year.

I believe that they buy a big load of temporary links that are displayed starting about September 1 and are taken down at the end of December.   This gives them the big boost in the SERPs for Christmas but does not have those links in their profile all year long which could flag them for manipulation.

Just sayin' what I think.