On Page Optimization
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Im working with a gutter installation company and they serve 2 states, so i want to optimize the website for these 2 states, what would be best thing to do in this case?
create 2 separate tabs for each state and mention them in the content,
and build links to each of them? or should i just create one page mentioning these keywords
Thanks
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Probably best to create a separate page for each state, with info on their service area and/or locations in that state. That's not to say you can't also optimize the homepage for keywords related to both states. For example, the homepage title could be something like "Gutter Installation - ABC Gutters, Serving Hawaii & Alaska".

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I would agree with Adam.
Create two separate sections for both states and then add some really good content in those sections, with good on page optimisation, and then begin link building for those pages.