We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?

[absoauto]

For one of our most important key phrases we have 5  listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5  links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15

[SEODinosaur]

Yes you can 301 redirect all the sub pages to the home page. Only thing is you will be left with one page rather than 5 pages. This will transfer most of the juice to one page. i would not recommend doing this for ranking purposes. If you want to rank you need to earn it, create content that people are looking for or will be interested in, entertained.

[BrianCrouch]

Hi Margaret,

Have you tested rankings with different geography settings, and depersonalized?

What kind of links do you have pointing at these pages?

Does the  homepage appear in SERPs with sitelinks (category pages, for example) when it appears in brand-name search?

I don't know your situation, so this is a best guess: I'd work on getting some more authority and relevance through some new (relevant & authoritative) links, aim them at your most valuable pages, and give it some time. Depending on the KW difficulty, it might take a few links, it might take many. Impossible to be certain without knowing the full story competitor landscape and backlink profiles.

[DavidKonigsberg]

You need to up your seo game- without seeing the term and site nobody can really tell you what to focus on. But some great partial anchor text links from great site should help

[CHADHARRIS]

Margaret,

Have you done the simple things yet-

Each of those 5 KWphrases did you make sure to add very concise content to those pages use addition kwphrases?

Did you create a blog series reflecting around those kwphrases that link out to a higher authority

Did you create some social spin ( even though I think this only partly works) cross posting those kwphrases with links to site

As a site owner, we do a lot of thinks to help grow and move kwphrases, we see real results that put checks in the bank with the above- good luck.

[absoauto]

Hi everyone,

Thanks for all your responses.  I'm really just looking to see if anyone has experience with a situation like this? I would assume Google would prefer one top level domain link per SERP? Is that generally the case?

[BrianCrouch]

No.

You'll often see the same domain appear in multiple positions, even on page one, for the same KWs.

[DavidKonigsberg]

Since panda and penguin is actually very common see article below

http://www.seroundtable.com/google-same-result-same-page-15287.html