Bing Vs Google SERP

[veezer]

I realize the major search engines use different criteria but I don't see how - for the same home page keyword - my site could rank #3 on page 1 for a Bing search and be off the charts (Page 15+)? on Google.

Has Google gone so far off the charts with their new Penguins and Pandas so as to be in a different universe?  Seems Google is now extremely over-weighting big sites like Wikipedia, WebMD, eHow, etc. and in doing so vastly reducing the diversity of results shown.

I am commonly seeing different pages of the same website appear multiple times in the first 2-3 pages of Google results.  What's the point?

[gcdtechnologies]

Hi William,

The difference between SERP positions on Google and Bing can be huge, and that can be frustrating, particularly because it's usually much harder for a small company to rank on Google than on Bing.

I came across a good article recently that describes some of the differences between Bing and Google's ranking algorithms: http://www.highervisibility.com/blog/how-seo-differs-on-bing-compared-to-google/. Maybe this can help you to identify some of the reasons for the difference in rankings.

Good luck.