Ranking Well in Google But Not Bing - Why?

[ColeLusby]

Hello Moz Community,

I'm ranking well in Google (#2-#6 for various keywords) but on the second page of Bing.

Are there certain differences that I should be aware of?

Thanks,

Cole

[Andy-Halliday]

Hi Cole

They are currently two different search engines and as such have different algorithm rules.

Here in the UK, Google gets far more traffic than Bing, so when I have to make a change, I look at if it will affect Google, Bing is a secondary issue. If something affects Google positively but Bing Negatively I would always go with the Google option as it receives far more traffic.

One good example, Google gives a small ranking boost for HTTPS, whereas Bing doesn't.

Also if you have done a disavow file for Google, did you do the same for Bing, most people don't and hence you still have spammy links pointing to your site.

If you can either send me your url or post it on here and I will take a look for you.

Thanks

Andy

[GPainter]

Hi Andy,

I agree with most of your points but I would disagree with HTTP as a good example its very difficult to find much proof that HTTP really does give a boost, its so tiny you can't even measure it nearly. Bing does do somethings better than Google but really its neither here nor there.

If someone ever asked me to rank them in Bing I'm sure I would be far more lost than I should be but there are a few examples I found after a scoot about

http://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a

http://www.searchmetrics.com/en/knowledge-base/ranking-factors-bing-us-2013/

http://www.limecanvas.com/how-to-rank-high-on-bing-search-engine/

Let us know how you get on and I hope some of that helps.

[ColeLusby]

Hey Andy,

No disavow or https has been done. I've private messaged you.

Thanks,

Cole

[ColeLusby]

Thanks for those resources Pixel by Pixel.

Cole

[MonicaOConnor]

My company gets a ton more traffic from Bing than Google. I have found (could be a coincidence) that I get far more conversions and technical support questions from Bing as well. I have lost some rankings in Bing because of the changes I have made to my site to keep up with best practice for Google. However strange it might sound, I haven't suffered any traffic or conversions from the loss of rankings in Bing.

Do you ever use your Bing Webmaster Tools? They are a little less insightful than GWT, but BWT does offer some insight to help your rankings. I would start there first.

Good Luck!