Suggestions for Maximizing Online Reach & Exposure?

[RochelleRietow]

Hi Everyone,

Any recommendations for creating maximum exposure for our social channels, blog and overall online marketing efforts?

What content syndication systems or tricks have you used? We've heard of onlywire (www.onlywire.com), any reviews on it?  What about social bookmarking ?

Thank you for your feedback!

[activitysuper]

Just been acquired by Google in the last few days, have not used it but here its very good.

http://www.wildfireapp.com/

Worth a look if anything.

[SEODinosaur]

Hi Rochelle,

The best way to achieve maximum exposure is with a good game plan and hopefully a team (if accessible). Before creating the content make sure it is something people in that niche can benefit from or at least get entertained from. Once you have the idea ask some of the industry leaders if they would be interested in adding a quote or what they think about this content (try to get them involved). Once you have some others in the industry interested in your content they will be more likely to share it (especially if their quote is included within the article).

Social media exposure is not about crating an article and sharing it to your users. Social media is about networking with industry specialists or simply other influencers, they are the key to your success. Build it and they will come doe's not work... Research, Planing, Networking, Creating Unique Content, and Proper Distribution is Key. After the article goes live keep track of how it spreads (perhaps their will be more networking opportunities from these sources).

I found a similar question for Onlywire on SEOmoz: http://www.seomoz.org/q/opinions-of-onlywire-mlm-triberr-tribe-pro

In my own experience you can also use sites like: Scoop.it (free or paid) or Hootsuite.com (free or paid) to share your content

Hope this helps.