Getting Google to provide a different URL in SERP

[TopFloor]

For one of my client’s sites, I have several keywords that are ranking in the top 5 positions.  However, they have a high bounce rate.  I believe this is because Google is delivering a different URL than the page we have optimized for the keyword.

Any suggestions on ways I can get Google to present our preferred page?

[Capote]

If G thinks 'wrong' page is best fit to query, i'd check your on-page optimisation for 'bad' and 'good' pages via Moz Research Tools then if 'wrong' page does come out best tweak it to reduce bounce.

(hope i've read this correctly)

[SEOTGT]

You may also want to consider the effects of inbound links to the less optimal page that is ranking and consider updating that URL to have a better landing page experience.

[TopFloor]

Good idea! Thanks

[TopFloor]

I hadn't gotten that far in my analysis, so that is helpful advice.  Thanks.

[KeriMorgret]

Rand wrote about this as well at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions.