Our urls for adwords are slightly different from current urls presented on site (weused htaccess to help create shorter urls). How important is it that the adwords url match the sitemap url for keywords on those pages?

[samgold]

Hello,

We have dynamic urls that we have made into short urls through htaccess and code manipulation. Some of our adwords urls are different from our page urls - for example

a) Latest version of page www.abc.com/x-y-z.html

b) Previous version of url www.abc.com/x+y+z.html

c) raw original version www.abc.com/yyy/zzz?category=X&Product-code=Y etc etc.

Would my ranking for keywords on the page improve if I diligently made all of them the same?

They all go to the same page even now, and no 404 errors or anything.

Thanks

Sam

[LesleyPaone]

I don't think it is important at all, people have been doing this for years so they can track adwords and other campaigns.