Any way to modify SERP site extension links?
-
I am not sure if this is doable but one of my clients have their website's SERP with sitelinks extension.
In example.
-example1 -example2 -example3 -example 4
Anyway to modify the sitelinks on the SERP?
-
Similar question was asked earlier today...
Within Google Webmaster Tools you can 'demote' certain pages. You can't tell Google to promote specific ones.
Having said that, using Google AdWords, you can specify sitelinks. Especially if the concern relates to the sitelinks that are showing up on branded keywords, just buy AdWords on those branded terms (especially if competitors) are advertising on your branded keywords). Buying keywords on branded terms is much less expensive than buying non-branded, competitive keywords because if someone is looking for example.com, and you are example.com, your AdWords ads will typically get quite a high CTR, which leads to a high Quality Score, which ultimately leads to a lower avg. CPC.