Link building for ecommerce site

[DenverKelly]

What are your recommendations for the best link building strategy for a B2C ecommerce site?

[TecmarkUK]

There are a few strategies I would consider important on a site that is likely to have a lot of of pages: - online PR. Getting those genuine pieces of PR and brand links is a good way to start building authority. - add sharing buttons to every product page - enabling people to share the product easily means if the product is something a user would share, you increase the chance of them actually doing so. Don't underestimate the power of social sharing and interaction with these deep product links - link bait. Create amazingly shareable content. Easier said than done, yes! But nonetheless a valuable tactics. - Giveaways. Work with bloggers and other websites to offer giveaways. This often results in links from the websites but also some genuine brand awareness as well. - guest blogging. Reach out, build relationships and ultimately start to contribute great content to other blogs This only just scratched the surface, I know. But these are great ways to start. As a rule, I would say that link building should be brand heavy but also not all focused on a single page. You've tonnes to go at with ecommerce! Good luck!

[VistageSEO]

I'd add product articles/reviews to the list of content for link building.

[bradkrussell]

Hi Mark,

1. Contact blogs in your niche and offer them products to review and keep (with a couple of links back to your site) or giveaway on their blog (again, we a couple of links back to your site). This works really well when a review and giveaway of the same product are done at the same time
2. Sign up for forums in your niche and actively start posting valuable content. Don't spam, be transparent about who you are, but offer genuine, useful content and discussion.
3. Analyse OSE every reindex and copy your competitor's best links! Be it in niche directories, blogs, high authority informational sites etc etc
4. Get social - sign up for FB, Twitter, Pinterest, G+ etc and become active - share, like, follow, comment etc (regularly!)

Hope this helps,
Brad

[DenverKelly]

Is G+ coming up with business pages soon?

[bradkrussell]

Hi Mark,

They have business pages - see http://www.google.com/+/business/

You basically create a business page under an existing personal G+ account.

Thanks,
Brad