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    4. Breadcrumbs - Good Internal Link Structure

    Breadcrumbs - Good Internal Link Structure

    Link Building
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    • TwoPints
      TwoPints last edited by

      Hello SEO Experts,

      I've been puting some thught into my internal link structure,  and looking at breadcrumbs, as it has recently occured to me that most of the pages on my site link to Home | Contact Us | and paes and anchor text like that. Don't get me wrong my home page is really important, but anchor text of home I'm assuming is doing me no good at all?

      Anyway, here is my site home page

      And three other pages that are included within the site >>

      Pg1 | Pg2 | Pg3

      So the four pages are targeting differnt keywords

      What I was planing on foing for Pg2 was having a breadcrumb trail that read like so

      site home page > Pg1 > Pg2

      And then have the detail pages link from that with breadcrumbs like

      site home page > Pg1 > Pg2 > detail page

      with the home page link  anchor text being 'jobs in (site area)'

      which would be followed by 'jobs in city' and then followed by 'sector jobs in city'

      So the breadcrumb trail would read -

      'jobs in (site area)' > 'jobs in city' > 'sector jobs in city'

      So my question is, is this the best way of doing this, or would this be spammy?

      Ultimately it would mean 500+ internal links pointing at my homepage with the desired keywords in the anchor text??

      Thanks for your thoughts

      🙂

      1 Reply Last reply Reply Quote 0
      • Naghirniac
        Naghirniac last edited by

        Hy Gareth,

        In my opnion its look like spammy. Try to use more long tail keywords, so your presence at google will be more wide. When you focus only one keyword, it will be harder and you will not increase the number of visitors in your webpage (the key here is the long tail keywords).

        I think the above Blog posts will help you:

        http://www.seomoz.org/q/breadcrumbs-how-important-are-they

        http://www.seomoz.org/blog/identifying-long-tail-patterns

        TwoPints 1 Reply Last reply Reply Quote 0
        • TwoPints
          TwoPints @Naghirniac last edited by

          Hi Naghirniac,

          Thanks for responding...

          For this site the long tail keywords would be the anchor text of Pg1, Pg2 & Pg3 (breadcrumbs). The detail pages should have breadcrumb links like so -

          site home page > Pg1 > Pg2 > detail page

          Which would work for long tail keywords?

          If so, the actual homepage breadcrumb, do I just use 'Home' or is there something more constructive that I could use possibly.

          The site currently has 3500+ pages listed on Google, I was hoping to capitalise on how all but one of these link back to the most important page -- the home page...

          Any thoughts greatly appreciated..

          Thanks again for your time 🙂

          1 Reply Last reply Reply Quote 0
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