How "Optimised" is my home page content

[Nightwing]

Good afternoon from 1 degrees C overcast frozen wetherby UK...

I've made a number of on page html markup changes to optimise the page for steel suppliers steel stockholders but I'd like to know if there are any other on page improvments I could make for this page http://www.barrettsteel.com/

Im particulary concerned that contnet in in li tags and not p, could this be an issue?

And finaaly on the home page a third party developer has slapped a header banner pointing to an external site know as woodberry tools, that cant be good can it?

Any insights welcome

[RankSurge]

First off, great looking site!

I wouldn't worry about the li tags vs the p tag - quality content will always trump any display issues.

The banner is of great concern since that is what I was tempted to click on first, thinking it would lead me to more information on your site. I noticed that you don't get a navigation option until the images for your content appears in the banner. If possible, you should really push for that same treatment for the starting image of the banner.

The only other suggestion would be to include some social code (open graph) so that you can get some link love from FB!

Hope this helps!

[dan1el]

Sorry to jump in here! can you tell me a little more about the social code, how does it work, where can I get it?

Cheers

Daniel

[donford]

Hi Nightwing,

Site looks good,

If you could slip another 1 or 2 instances of steel suppliers in there, and personally I'd also try for the long tail keyword _UK steel supplier_s. Though your company does look like a global company, in the US I would certainly type US steel suppliers before relying on a global supplier but that maybe irrelevant as I"m not in your industry, just a thought.

The banner you referenced takes me to a site with the Barrett steel logo so that makes sense if they are distributor, I would rather that it was opened in a new window / tab then moving the user off your site. It also appears to be the same template they you are using.

Overall I think it looks very good.

[donford]

Dan1el he was referencing adding social networking code to site.. Ie share on facebook, retweet, +1 google, +1 facebook..blah blah blah.

Personally given his industry, I'm not sure how many people are going to around +1'ing a Steel Supplier, but I'm a little hard headed when it comes to social networking.

[RankSurge]

I should have been more specific. While the social icon buttons should be present, you should also include the open graph protocol on the site.