Position of elements in the product page

[levalencia1]

Hello.

As I am a SEO Beginner I wonder if the elements of the page will make a better or worse ranking.

I ask this because my boss asked to change the order of the elements.

He wants to put first the section of Supplies and Accesories, and then additional information.

http://www.theprinterdepo.com/hp-9500mfp-refurbished-printer

Does it affect my seo for worse or for better?

[FranckNlemba]

Hi,

I'm not sure that position of elements within the source code influence rankings. Therefore fill free to make things as you want.

In my experience, the most important think about content in product page is the "short description" what you've called "quick overview" on your website.

In this section i always try to put relevant keywords to help google and users, and for the moment it works well.

So my advice is to focus on on-page optimization rather than elements positions.

Here is a link to a recent post by google about page layout

[Vahe.Arabian]

As a general rule of thumb the more higher your content is placed in the page source, the more accessible it is for search engines. This ensure they correctly pull the right page info and meta data.

Taking a quick glance of your source code, I definantly think your externalise all JS in a single file to remove the amount of bloated code which currently exists.

Also two more things:

(1) Further optimise your page. More people would search for multi color function printer than a refurbished printer. Make sure you conduct keyword research for all product pages.

(2) Even though  this is not as important, none the less reduce the number of h2 & h3 heading tags you are using, particularly the links with the headings in the "supplies and accessories" section as it is not necessary.

Hope this helps,

Vahe