Can Google show the hReview-Aggregate microformat in the SERPs on a product page if the reviews themselves are on a separate page?

[OptiBacUK]

Hi,

We recently changed our eCommerce site structure a bit and separated our product reviews onto a a different page. There were a couple of reasons we did this :

• We used pagination on the product page which meant we got duplicate content warnings.

• We didn't want to show all the reviews on the product page because this was bad for UX (and diluted our keywords).

• We thought having a single page was better than paginated content, or at least safer for indexing. We found that Googlebot quite often got stuck in loops and we didn't want to bury the reviews way down in the site structure.

• We wanted to reduce our bounce rate a little, so having a different reviews page could help with this.

In the process of doing this we tidied up our microformats a bit too.

The product page used to have to three main microformats;

• hProduct
• hReview-Aggregate
• hReview

The product page now only has hProduct and hReview-Aggregate (which is now nested inside the hProduct).

This means the reviews page has hReview-Aggregate and hReviews for each review itself. We've taken care to make sure that we're specifying that it's a product review and the URL of that product.

However, we've noticed over the past few weeks that Google has stopped feeding the reviews into the SERPs for product pages, and is instead only feeding them in for the reviews pages.

Is there any way to separate the reviews out and get Google to use the Microformats for both pages?

Would using microdata be a better way to implement this?

Thanks,
James