What is the best way to broaden the reach of our website?
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We were specifically targeting the Capital Region of New York and environs and now our goal is to broaden the net to reach potential clients. Should I to drop the location terms we already have baked in to the copy and add broader location terms? OR just add newer terms?
We're developing a new design that sharpens our focus, but here is what we have now:
http://www.behancommunications.com
Thanks for any suggestions
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Just add new terms and build more quality links that aren't localized. The local terms aren't going to harm you nationally. By the way your home page title is waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaay too long =P