What keywords should i be using to promote my site

[ClaireH-184886]

Hi i am looking to promote my home page which is a lifestyle magazine www.in2town.co.uk and i am not sure what keywords i should be using to promote it.

I am doing ok for the keyword lifestyle magazine but i am struggling on what other keywords i should be using to get people to the home page of the magazine.

The magazine is nearly finished and we still have a couple of finishing touches to do but the basics of the magazine is as follows

holiday and travel news, soap gossip, celebrity gossip, product reviews, lingerie brands, gastric band hypnotherapy, health, fashion and beauty and holiday reviews.

I want the home page to be the main page where everyone visits but i am not sure what i should be doing to accomplish this.

Any ideas would be of a great help

[AlanMosley]

well i doubt many people enter "lifestyle magazine" into search. they may want to read one, but i doubt thats what they type.

I would go to the google keyword tool, and start investigating, but most visists will come from long tail search terms, your type of site i think will do well out of long tails. You may not get far with the exact term "Paris Hilton", but you may get a lot of long tails if you write about her.

[EGOL]

You say that you are targeting.. "lifestyle magazine"..... but you also have lots of content about these topics....

holiday and travel news, soap gossip, celebrity gossip, product reviews, lingerie brands, gastric band hypnotherapy, health, fashion and beauty and holiday reviews.

.... So, which of those would be considered a "lifestyle" and which of them do you have abundant content to support.?

[ClaireH-184886]

most glossy lifestyle magazines cover topics from holidays, celebrity gossip, true life stories etc.

Our online magazine is aimed mainly at women

[MarcMenninger]

Along the lines of what Alan is saying, I think your site is a prime candidate to take advantage of many juicy long-tail keywords.

I understand that you'd like to drive traffic to your home page, but keep in mind that the more likely scenario is you'll draw traffic through your articles which are easier to optimize than a frequently changing home page. This is a good thing, though, because people who enjoy your articles will click the home banner and read other articles from your home page. I've become a fan of many blogs this way.

So how do you get more traffic to your site? Make sure you incorporate keywords into every article you write, especially in the titles. For instance, with the Michael Le Vell article, you can search for relevant keywords by simply using Google Autocomplete (see attached image).

This will show you what people are frequently searching for related to Michael Le Vell. In this case, it's good that you included the word "arrested" in your Michael Le Vell article title, but it would be better for SEO purposes if the phrase was together. An alternate title might be "Michael Le Vell Arrested: On Coronation Street AND In Real Life!" There are a lot of related Coronation Street keywords you could use that can be found through the Google Keyword Tool.

My advice: leverage the strength of your site to draw traffic to the entertaining articles and your readers will naturally go to your home page when they want to read more.

I hope that helps!

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