Another guest blogging question (sorry people)

[activitysuper]

So I use myblogguest to find blogs to exchange content for links with.

So a few things I need clearing up really,

If you cant write relevant content to the website you want to push, does this mean writing content on something you know something about lets say football and putting anchor text links in the byline to a electronic shop would not work and is not worth doing?

On the flip side lets say you get a copy writer to do it for you but the blogs wanting to use the content are not relevant to your website.

So your articles about football and your website sells football equipment but the blogs wanting to use the content are general blogs with 20 categories covering everything.

Cheers

[PhilNottingham]

Essentially, a link is a link.

If you get a link from an unrelated site surrounded by irrelevant text; it's going to be a pretty low quality recommendation, but it's unlikely to do you any harm and may be worth doing if the linking site has good overall domain strength.

That said, having a link surrounded by relevant and related body text is much better, as the accompanying content can help to influence the perceived relevancy of the anchor text and may actually work to drive traffic to your site if referencing something of value.

I think the question you need to be asking, especially around myblogguest and similar resources for finding guest post targets is "what sort of site would link out to an irrelevant page?". Is that the kind of site you ultimately want links from? If the blog is aggressively seeking guest post content unscrupulously linking out to anyone, then your link will ultimately lose value over time, especially if that site gets smacked by Panda for poor auto-generated content.

[JamesNorquay]

Well if you target a general blog I guess they would have a sports section where you can add your football article. They should allow you to add one related link to the post if it fits the niche, I mean you can not write a football article and link to a debt funding site.

In my experience I do not use those blogger networks, I prefer to go direct to websites, as I see more value when I exchange content this way.

[activitysuper]

So even if the blog is not relevant, making the article relevant to my site will help more with ranking.

Do you think having the anchor text link in the body of the article would work better then in the byline or this has equal benefit? I have read the further up the page the link the better.

Just wondering, do you use guest blogging for your link building? What do you find is the best type of link building?

[PhilNottingham]

Ideally, you want a relevant blog and a relevant article and I would always try to get both of those when you're doing guest post based link building. If you can't, then I would favour an irrelevant article on a relevant blog, rather than the other way round, but you should always be able to find a way to make the article relevant if you think creatively.

Like James mentioned, if you can find an appropriate category page on a general blog, then this is better than putting it in on a generic archive page; but there are few "general blogs" which are really worth getting a link from.

I don't think the positioning of a link matters enormously to be honest. A text link in the body provides surrounding text which to some extent acts like anchor text in defining relevancy; but as long as the page isn't a mass of generic content and links; then it shouldn't really matter too much.

I do use guest blogging, yep, but I don't use myguestblogger or any similar services. I find targeted outreach to relevant blogs and sites tends to provide a much higher ROI and allows you to build relationships with quality sites where you can get repeat article placement in the future. The vast majority of sites looking for content on myguestblogger are relatively worthless.

[activitysuper]

Thank you for the great reply, I will try and follow your advice on my next guest blog (although I do find it a little difficult to find those blogs which use ''write for us' but I will give it another go).

[activitysuper]

Thanks James, this also helped me.