Linkedin how to use it to promote your business

[ClaireH-184886]

Hi i have been told about linkedin and how good it is but every time i look at it, it puzzles me and i am not sure if it is worth joining or not. I am looking to promote in the UK and not abroad and would like to know how good it is.

Even my accountant uses it but each time i look at it i cannot get my head around it and how to use it to promote my business.

Can anyone please let me know how much it cost to join and if it will have any benefits for me to promote my business and my sites.

I look forward to hearing from you

[EricaMcGillivray]

So a basic LinkedIn account is free. A paid account can do things like promote job openings, filled out more in a company page profile, see certain contact info, and see who's visiting your personal profile. But most people are just happy with the basic.

Here are so reasons why people have LinkedIn / ways people use LinkedIn:

• You have a whole bunch of business contacts that want to connect on social media, but you want your Facebook only for family/friends.
• As a business owner, you want to advertise for jobs on another network.
• You're a B2B business.
• You want to be seen as an expert in your business field. LinkedIn has lots of groups and q&a which help build that type of reputation.
• Even if you're not B2B, you target people in a certain business field.
• You want to promote your company's growth business wise to a professional environment on a page.

Of course, there are many more reasons. Hope this helps!