Keyword Difficulty Tool. Why my rank is low?

[DiamondJewelryEmpire]

Keyword Difficulty Tool. Why my rank is lower than competitors even though I have higher numbers? Can somebody help me understand this... take a look at screenshot.

http://www.traxnyc.com/images/keyword_difficulty.jpg

What should I do to get to number 1 position?

Keyword: Hip Hop Jewelry

My Website: traxnyc.com

[moldybacon]

This is only an estimate by seomoz, it doesn't take all factors into account. However they seem to be quite right here, all the sites ranking above you have the same or a greater page authority bar hiphopbling.com (and thats only outranking you because they have the EMD advantage.)

To get to #1 ? Simple, build better quality links on related jewelry sites/blogs.

[SEMPassion]

What you are looking at has to do with off site metrics.  You need to take into account you on page optimization as well.

Try running the SEOmoz On Page Report Card on your page.  http://pro.seomoz.org/tools/on-page-keyword-optimization/new

[DiamondJewelryEmpire]

it's an A