Keyword variations

[amandahx2]

I have a question about keyword variations. To be specific, let's say "blue upside down cars" has low competition but fairly low traffic. However, the shortened variation "upside down cars" has low competition but extremely high traffic. Can I double my bet by going ahead and using "blue upside down cars" whereby in some instances Google would refer traffic based on the entire keyword, but it would also refer traffic based on the the last part of the keyword which has the higher traffic ("upside down cars"). In this case, we would optimize around "blue upside down cars" with hopes of getting traffic for both keywords (the long tail and longer tail).

Is there any reason not to pursue this strategy? I hope I made sense!

[First]

In the case you provided I would make a page specifically for "upside down cars" and from that page have a link to another internal page that is specifically for "blue upside down cars". The goal is to be the most relevant for the specific search conducted. If one was to search "blue upside down cars" then your "blue upside down cars" page should be more relevant than just "upside down cars" and therefor rank better for that specific search.

Now the question is does "blue upside down cars" merit a page all on its own or should it just be a paragraph and or section in "upside down cars"? It helps to ask yourself these 3 questions:

1. Do you have enough useful informative content to fill a page just for "blue upside down cars"?

2. Is there enough searches conducted for "blue upside down cars" that I should make a dedicated page.

3. What does it mean to me or my client to rank well for "blue upside down cars".

Hope this helps.