Not Set Keywords

[SBRMarketing]

Hi, we have recently been working on our site's keywords and we have seen an increase in traffic. As I monitor my keywords, I see that the Not Set keyword has increased a great deal and now become my top keyword. I researched some but all I got is that users are bookmarking my page or using other avenues to reach my website.

Can anyone give me a more concrete answer? Is this bad? Or is this a direct result of an increase in traffic.

Any words of wisdom will be much appreciated,

As you were...

[First]

Are you using Google Adwords?

If so these maybe one or some of the issues causing the Not Set Keyword:

1. Auto-tagging is on but cost data is not applied.

2. There is a redirect in the URL

3. The gclid parameter is altered or dropped from the ad

4. Auto and manual tagging are being used at the same time

5. Manually tagged URLs are missing a value

[SBRMarketing]

Good points, we don't doe Adwords so I can knock that out of the equation but we do have some redirects going to some of our main pages so that could very well be the reason. I'll definitely review the other points you made to see if they fit in this equation.