Inbound links vs. internal links

[DVanSchepen]

Which scenario does more to help SEO -

A) An inbound link from a low traffic/low page rank site to my site

B) An internal link where one page of my site links to another page on my site

[eTundra]

In general, option A.  You should really have a comprehensive strategy that uses both tactics however.

Option A is only good up to a point.  If your site has 10,000 links from low traffic/PR sites and nothing else then that's not a great link graph.  Links from a diverse range of domains with varying DA/PA is probably ideal, and any SEO will tell you that one link from a powerful 7+ PR site is worth hundreds or maybe thousands of low PR links.  On the other hand, if all you have is 7+ links you probably bought them so that can be bad too.  Everything in moderation.

You should also use Option B to flow link juice from your high PR pages to deeper pages on your site.  Again, moderation.  If you link to hundreds of deeper pages from your home page you dilute the effectiveness of each link to almost zero.  But if you combine a link from a more powerful page on your site with a decent link from even a low PR site then you've got a combination highly correlated to higher rankings, especially for longer tail keywords.

So the short answer is C) All of the Above

In moderation....

[DVanSchepen]

Thank you.

Peter