Interlinking articles and posts

[the800dj]

I have many articles and blog posts on my site.  How should I interlink them for the MOST benefit to my root domain.  For example, should I consider pointing pages with higher SEOMoz page rank or trust to those with lower rank?  Or does that not matter?

[ceesie]

First of all look for relevant link opportunities. If you want to link to your root domain do it from articles with have strong relevance with your main keywords of the root domain. Use a keyword in the article as anchor text to link back to your root. Having relevant text in the article around the link with synonims of the kewywords is also important.

It is also very important to consider if the links are user friendly. Don´t overdo things. Don´t put too many links in each article. Try to imagine yourself as a reader of the article and consider if the link can be useful for your visitor.

The Moz rank should not be the most important factor for linking.

Relevance and usability that´s what count.

[heatherrobinson]

I agree with cees, you need to think about the user experience here.

Would the link provide a benefit to the reader? i.e. does it link to a page with more information about the topic being described in the article?

If so, and it's genuinely helpful, then do it, but if you're linking for the sake of linking, I'd think twice as the site could come across as a bit spammy.

[the800dj]

I understand.  All things being relevant... would you EVER consider Page Authority or Moz Rank AT ALL to decide which pages you link to first?

[heatherrobinson]

If the same principle of passing page authority through external links applies to internal links, then I guess it makes sense to take this into consideration, but I would make it a secondary consideration.

[ceesie]

Of course it is a factor to take into consideration but certainly never the only one.