PR Ranks

[CalgaryRealtor39]

Do they really have a lot of value on how a site performs on Google? What is the best way to raise your PR Rank?

[SimonCullum]

Hi Crystal

Google's PageRank isn't something to take much notice of, SEOmoz's Domain Authority, MozRank and MozTrust are more meaningful and useful, they take into account many more factors.

Google's PageRank is only publicly updated 3 or 4 times a year at best anyway.

Hope that helps,

Regards

Simon

[CalgaryRealtor39]

Thanks I suspected it didn't have a huge impact on performance.

Any suggestions on improving MozTrust and domain authority?

[SimonCullum]

Sure have Crystal;

1. Content  -  unique, relevant, topical, interesting, valuable content that's well written is absolutely essential.

2. Distribution  -  distributing content online such as through Marketwire and high quality blogs, plus through social sharing, is very important.

3. Link Building  -  Producing and Distributing great content will result in some great natural links for you. Aiding the process can make it even more successful, such as sending an Infographic (with a text link within it) over to relevant sites that host and review infographics.

So in summary, Content is still King, it's so very important, the right kind of high quality content that is. Then comes the distribution and the link building.

There are so many factors that count towards rankings, it can become overwhelming if you start thinking about them too much. Focus on delivering as valuable a website and experience for your visitors that you can and that will in itself take care of a vast amount of the SEO for you.

There is a great SEO Beginners Guide at  http://www.seomoz.org/beginners-guide-to-seo which is well worth a read.

Regards

Simon

[CalgaryRealtor39]

I actually rank quite well,  I just don't know what I did to do it. -lol so I can make it better and get some of my other sites to rank too.

[SimonCullum]

That's often the case, lol.

If you can Correlate some activity that you've done, such as online PR or producing some great new content with a change in rankings (and more importantly, visitor numbers, which are more important than rankings alone) then you can hopefully work out the Causation (i.e. what you've done that's had a positive impact).

Often SEO is taken care of those that don't directly work in SEO, such as site designers & builders, content writers, PR people... they are all a part of the team that, often without knowing, contribute a great deal towards SEO efforts

[CalgaryRealtor39]

Everything I have done has been by me, but since the site is almost 13 years old, I am not sure anymore. -lol

[fun52dig]

Crystal,

Here is a couple of good videos from SEOmoz on Domain Authority, Page Authority and Page Rank.

http://www.seomoz.org/blog/whiteboard-friday-domain-trust-authority

http://www.seomoz.org/blog/whiteboard-friday-whats-pagerank-got-to-do-with-it

Hope they help!