Good organic ranking/Poor local ranking

[larose37]

Hi,

I am a local retailer with a physical store in a major US City. My website is very well ranked on major keywords related to my business from an organic result perspective (between 1st and 3rd spot).

However, in terms of local results (google place), my website isn't even ranked (except for one specific long tail keyword).

Anybody know why? Thank you so much for your help. This is driving me crazy:-)

[customerparadigm.com]

Olivier -

A couple of quick ideas to make sure you are ranking locally for SEO:

1. Have you verified ownership of your Google Places Page?

2. Have you added store hours, verified your address, business category, etc?

3. Does your website list your store address on the footer of each page?  That can certainly help.  I'd also recommend putting it into an RDFa or Microformat tag, so that it's easier for companies to read.

For example, our corporate address is:
Customer Paradigm
5353 Manhattan Circle #103
Boulder, CO 80303
Phone: 303.473.4400

Google and other search engines can figure this out, but if you use a v-card type of format, it's easier for them to structure the data more properly.

Here's an example:

Customer Paradigm

5353 Manhattan Circle

Suite 103

Boulder CO, 80303

303.473.4400

4. Make sure you add a few photos onto your Google + page, uploaded by you, the owner.  This should help with ranking.

5. Try to get some of your customers (perhaps in a second day email, after a product has arrived) to do a review on your Google+ page. More google reviews, especially with star ratings, will help.

Hope this helps!
-- Jeff