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Category: Local Listings

Examine the impact of maintaining consistent and accurate local listings on your local SEO strategy.


  • Thanks so much for confirming, and I really appreciate you letting us know you're interested in this function and already have smart plans for how you would use it. We've been watching the rollout of Query data with interest, too, but unfortunately, Google hasn't yet made it part of their API, which Moz Local relies on. Right now, our engineers are actively following, researching, comparing it to GSC results, and otherwise evaluating it, but it will be up to Google to give this feature prime-time treatment. It's really good to know it's something you'd be interested in seeing. It's important for us to hear that, and I've shared your feedback with our team. Thank you!

    | MiriamEllis
    1

  • Hi Adam! Yellowbook still exists and is accessible from the US. I'm sorry but I'm not sure why it wouldn't be so from your location. As for workarounds, I can suggest two: Infogroup feeds Yellowbook, as far as I know, so if you have something you need to do on Yellowbook, you might want to take that up with Infogroup. If you need a citation built only on Yellowbook, get someone in the US to do it for you. Of course, if the business you're promoting is in Israel and there is some reason Yellowbook isn't accessible to anyone from there, having a citation on that platform would be of questionable value. Hope this helps!

    | MiriamEllis
    1

  • Hi Ann! Great question. Each location should have its own phone number that connects directly to it. As you're just beginning your local search marketing, I think you'll find the Guidelines for Representing your Business on Google to be especially helpful in adhering to best practices and avoiding mistakes. You might also like: https://moz.com/blog/45-local-seo-pitfalls Best of luck with your marketing!

    | MiriamEllis
    0

  • Thanks for this- the problem is, admissions (which is where most new patients will be calling for help) is the toll free number. It is only through admissions, that what kind of center they should start with should be determined.

    | lfrazer123
    0

  • The following page returns a 410 status code in the HTTP header: https://www.seattlesouthside.com/event/poverty-bay-blues-brews-festival/42/ That would be a very likely reason. You should check your other pages as well.

    | Everett
    0

  • Hi Miriam, Yes, these are very helpful! Thanks for the advice on doing a competitive audit. I will certainly do this for both clients!

    | nhhernandez
    1

  • Those pages that do not have Ads which actually is considered as a content are considered as low-value (thin content) pages and also those pages will consume part of your crawl budget. So let me explain my point. Thin content So what is thin content? Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. But don’t fall into the trap of just producing loads of very similar content: non-original pages, pages with scraped and duplicate content, are considered thin content pages too. On top of that, Google doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google Panda. So in your case, the pages with no Ads meet with the criteria_** content that has little or no value to the user. **_First, let's assume one thing, there is no manual of how to deal with your case. Create content for those pages inviting them to register to your directory website If you have a problem with thin-content on your site, you can take steps to beef up its quality and meet your target audience’s needs. Consider some of the most commonly recommended SEO best practices for improving thin content. Keep those pages away from Google until they have content. Remove unnecessary pages. Instead of letting a poorly performing page impact your SEO goals, take it down. Eliminate all duplicate and irrelevant pages. Scaling back and refocusing on quality can help brands identify and invest in more value-added topics. Thin content is a barrier to SEO success, but you can easily remedy this incredibly common problem with a focus on quality over quantity. Before you publish any new content to your site, ask these questions: Does the content align with the chosen topic? Have we presented the information in an original way? Will it add value to our users? Focus on your Taxonomies Implementing categories and tags on your website is an important way to add structure to it. These taxonomies group content on a certain topic. When used properly, Google will understand the structure of your site better. Categories have a hierarchical structure. There can be subcategories within categories. Tags do not have a hierarchical structure. Think of it like this: categories are the table of contents of your website, and tags are the index. Your category archives are more important than individual pages and posts. If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing. In your case, if you have a directory website and you promote dentists in Austin you should focus on that category page rather than focus on every single ad of each dentist

    | Roman-Delcarmen
    0

  • Have you consider using tools like Moz Local, Synup, etc If you prefer to do it manually Create a list of Business Name Variations Phone Number Variations Address Variations Website Variations Then do a " " search in Google. eg: https://www.google.com.au/search?q="business"+"123456"

    | Saijo.George
    0

  • Thanks Aaron.  Still working on fixing this issue.  I appreciate your response.

    | JeyJey
    0

  • Hi Taylor, While I don't have the necessary time to do a complete audit, let's take a quick look at a few things here: Your client is at least not suspended. Their listing still exists at: https://www.google.com/search?q=orthopedic associates boise idaho&oq=orthopedic+associates+boise+id&aqs=chrome.0.0j69i57j0l3.6373j0j7&sourceid=chrome&ie=UTF-8&npsic=0&rflfq=1&rlha=0&rllag=43612266,-116292485,1&tbm=lcl&rldimm=14815419333811269136&ved=2ahUKEwiIvfWg3P7cAhUmwcQHHWPdB0sQvS4wAHoECAEQEw&rldoc=1&tbs=lrf:!2m1!1e2!3sIAE,lf:1,lf_ui:2#rlfi=hd:;si:14815419333811269136;mv:!1m3!1d15.045442483230412!2d-116.29248519999999!3d43.612266299999995!2m3!1f0!2f0!3f0!3m2!1i1!2i1!4f13.1;tbs:lrf:!2m1!1e2!3sIAE,lf:1,lf_ui:2 On the Contact Page of the Website, you are listing no street extension and a suite number. On the listing, you have no suite number. While Google doesn't pay attention to suite numbers, I am wondering why there is this discrepancy, which at the very least, is confusing for patients. So, that's something to clean up. The website is listing your client at W. Emerald. The GMB listing at Emerald St. Which is it? Choose one and clean the rest up. Your phone number is not the same on your Contact Page as on your GMB listing. Why is this? It should be cleaned up. On the GMB listing, you have listed no hours, have no photos, have only 1 review from a first-time reviewer, are not using Google Posts, or G Q&A. Your listing for this client is pretty empty and can definitely be improved. You have what I'm guessing is a practitioner listing for a Jeffery G. Hessing. It also features some NAP discrepancies you should check out. The fact that you have no Knowledge Panel appearing in the organic SERPs when I search for the brand "Orthopedic Associates Boise Idaho" leads me to believe that Google just doesn't feel it knows much about the business. So, I'd fully utilize all of the GMB features and put a review acquisition campaign in place to help this business start having more information for Google to dive into. When I do non-branded search for just "orthopedist boise idaho" you are not being filtered out by Possum, which is good news. You are ranking in the 11th spot and likely need to invest in both local and organic SEO to start moving up the rankings. On August 1st, there was a Google algorithm update released. Some have called it the "medic update", though Gary Illyes of Google says it didn't specifically target health-related sites. Have you read up on this? If the date your client's rankings dropped is around August 1st, it would be important to read everything you can about this update to see if your client appears to have been impacted by it. Dr. Pete wrote a good post here on Moz: https://moz.com/blog/googles-august-1st-core-update-week-1 Firing up Moz Check listing, it looks like there is a lot of work to be done with your citation completeness, and, of more concern, look at the duplicates tab. https://moz.com/local/details/JTI1NUIlMjUyMk9ydGhvcGFlZGljJTI1MjBBc3NvY2lhdGVzJTI1MjIlMjUyQyUyNTIyODM3MDQlMjUyMiUyNTJDJTI1MjJPcnRob3BhZWRpYyUyNTIwQXNzb2NpYXRlcyUyNTIyJTI1MkMlMjUyMjg4NTQlMjUyMEVtZXJhbGQlMjUyMFN0JTI1MjIlMjUyQyUyNTIyODM3MDQlMjUyMiUyNTJDJTI1MjIyMDgzNzgyODY4JTI1MjIlMjUyQyUyNTIydXMlMjUyMiUyNTVE You have a serious issue going on with duplicate Google listings both for the practice and for Dr. Hessing. Each of these must be appropriately addressed. This article may help you: https://moz.com/blog/delete-gmb-listing The presence of claimed duplicate listings is a violation of Google's guidelines, and even if they are unclaimed, they could certainly be impacting your ability to rank as this client as you'd like to. So, those are some issues I'm seeing at a glance. I recommend that you investigate all this, do a complete competitive audit for this client, and perhaps, hire a Local SEO to consult with your agency to help get basic local search marketing going for them. There are quite a few issues going on here that could directly or indirectly explain your client not ranking very well. Hope this helps and good luck!

    | MiriamEllis
    2

  • Thanks, Miriam!  I appreciate your time and expertise. We'll continue to proceed with the steps you recommended.  I'll also provide an update if we do eventually resolve the issue! -Lindsey

    | geodigitalmarketing
    2

  • Another one over here in the UK is Response Tap. https://www.responsetap.com

    | TimHolmes
    1

  • Hello Thanks for your very complete answer. As for furniture repair work, we meet our tiny houses clients face to face , at least twice, at our shop,  where all our tiny houses are built, and we deliver (drive ) our small houses accross europe, we re not shipping any part for self building. So i am pretty sure we are eligible. Our two activities are really différents businesses in one company, with completly different products and services,  different clients and targets. We have 2 websites, 2  names, 2 logos, and we could work out 2 differents phone numbers. But it will be all located at the address where all the machinery and tools are . Because of the single address, i looked into the department option offered by google , as  mentionned at the bottom of my first post . I think i d be right to open a second listing, but i also feel Google could kick me ... can't make up my mind on this .

    | uservices
    1

  • Hi, what kind of beacon do you have? we use these -> https://accent-systems.com/beacons/ For what kind of service you want to use them? PHYSICAL WEB? ASSET TRACKING? etc. best regards, chris

    | DIGIHOUSE
    0

  • Hi Crystal, No, the purpose of building the landing pages would be to gain an organic presence, not a local pack presence. Without a local business listing in these other locations, she's not going to be included in the local packs, and from your description, she's not eligible for these other listings. So, the goal of creating content surrounding her affiliation with other institutions in other locations would be organic rankings for these topics.

    | MiriamEllis
    0

  • I think you should consider how your users are interacting with your website and how they search for your services/products/locations and follow that. For example, Yelp is focused on local reviews. People will filter first to their city, then the category naturally. You would never filter down to restaurants first, because if you're in Huntington Beach, CA you really don't care what's in Portland, OR. If location is secondary to your product, then it makes sense to start with the category. For example, let's say you sell ATVs and other off-road vehicles and gear, but some showrooms only have ATVs while others also carry dirt bikes. Customers who are looking for a dirt bike care more about reaching a showroom with dirt bikes, so that category structure would be preferable. Note that I'm assuming in both of the above examples that your navigation is following the structure of your website for usability purposes. In terms of structure, one way is not inherently better than the other from a ranking/algorithm perspective, but if your structure is confusing it can be detrimental to SEO. For example, outreach is a lot harder if you have a garbage navigation that contributes to poor user experience on your website. Any piece of Google's algorithm that measures user satisfaction with your website (Rank Brain, pogo sticking, etc.) will either directly or indirectly affect you depending on how user friendly your website is. One last thing: in both instances you have the geography in the URL, so if you're hoping for a boost for local phrases from an exact match URL I think you're already tapping that. EMDs are nowhere near as effective as they were in years past, so I wouldn't make that my focus.

    | brettmandoes
    1

  • Hi, does the format of these matter for SEO? does the address need to match google EXACTLY for these parts?  For example: Suite to Ste. Drive to Dr. Address #320 to Address 320

    | agimarketing
    0

  • Those are all the same brand. Something like the following on the same site makes more sense to me from both a branding and SEO perspective. modernapts.com modernapts.com/locations/ - overview page modernapts.com/locations/seattle/ - city/location page modernapts.com/locations/los-angeles/ - city/location page modernapts.com/locations/seattle/capitol-hill-penthouses/ - building page This is more or less the same as any retail/physical chain that has location pages. Here is an example of an actual brand that has locations on the same domain, city level pages, and building level pages: http://www.equityapartments.com/san-francisco-bay-apartments - city/location page http://www.equityapartments.com/san-francisco-bay/mission-bay/azure-apartments - building page I have not reviewed their overall SEO setup, but this is a great example from a URL point of view, and they have lots of useful information on their actual building level pages. The city level pages are great for SEO and targeting city-level keywords as well.

    | KaneJamison
    1

  • My pleasure, William! We're happy to have you here!

    | MiriamEllis
    2