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Hey there! Thanks for reaching out to us! Spam Score in Links and Link Explorer represents the percentage of sites with similar features we've found to be penalized or banned by Google. Our machine learning model identified 27 common features among the millions of banned or penalized sites in the data we fed it. You can read more about Spam Score on our Help Hub - including an awesome video that explains how to use the score as well as the factors we use to calculate the score. Your Spam Score - This does not mean that your site is definitely spammy. The percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is based on correlation with penalization, rather than causation, the solution isn't necessarily to change these factors on your site, but it may be worthwhile to consider them. It is best to use this percentage figure to judge the quality of inbound links to your site, giving you a signal to help you determine which of those links needs some further investigation and, perhaps, even removal. Another site's Spam Score - Again, this doesn't mean that these sites are spammy. This percentage represents a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is just based on correlation with penalization, rather than causation, the solution isn't necessarily to disregard sites or disavow links with higher Spam Scores. Instead, we'd recommend using it as a guide for kick starting investigations. Be sure to check out a site's content and its relevance in linking back to you before disregarding or disavowing. You can read more about Link Explorer metrics here https://moz.com/help/link-explorer Our team are working on setting up a regular cadence for the spam score update, however, we do not have an exact timeframe as of yet. Best, Eli

Hey there John, Great question! So, Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power. To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message! To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links. In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics. Then you also want to look at your off-site SEO and building more links more links to your site. There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation. Here is a great video by our founder Rand which goes over some easy link building tactics to get you started. Let us know if we can help with anything else!

avoid creating backlinks from that site which has no traffic and which page has high obl

Hey there James, Sam from Moz's Help Team here! Sorry about the trouble there - so, the thing to keep in mind here is that we do take 301 redirects into account in terms of our index updates, but for us to update any 301 link, we would need to re-discover the old pages to be able to follow and update the metrics. This is not likely common for sites with lower authority since old links are not continuously shared on new pages/articles/blogs. Link Explorer works solely through link discovery and crawling. For every link we index/crawl, these links are not guaranteed to be re-crawled.  In order for our crawler to update metrics to reflect the new domain, it would need to recrawl the pages linking to your site and discover the links which redirect. The discrepancies between the DA or PA of your old domain and new domain are probably due to the previously externally discovered links that haven't moved over just or haven’t been discovered. I hope this helps to explain - definitely let me know if you have any follow up questions!

Google is much quicker to index than 3rd parties. It is most likely a lag in the rank tracker. Keep in mind, SERP results change multiple times per day and URL's are always shifting rankings. If it doesn't show up in the next few days comment again on this thread and ill see if I can help further!

Hi A Well done, you are 100% on the right track.  Go get em. Regards

Hi there, Sam from Moz's Help  Team  here! So, it’s important to note that the data you’re seeing in Link Explorer is based on when we last crawled a link. This means that if a link is removed or altered after the last time we crawled it, it will still be marked as active until we attempt to recrawl that link again. You can see the date we last crawled a link by exporting a CSV from the Inbound Links section. In the CSV there will be a column for when we first discovered the link and a column for when we last crawled that link. If you’re not finding a link we’re reporting as discovered on a particular page, I would recommend looking to see when we last crawled that link. Although new link data is added to our index everyday, we currently try to re-crawl all high-quality pages at least every 90 days. Most links in the index come from pages that were crawled less than 6 months ago. Once we attempt to recrawl those links, if we’re not able to find them or crawl them, they will then be marked as lost in your Link Explorer report. You can read more about Discovered and Lost links in our Help Hub!

Hi there, Sam from Moz's Help Team here! Sorry for any confusion. So the thing is, for us to update any 301 link, we would need to re-discover the old pages to be able to follow and update the metrics. As our index continues to grow and links are rediscovered, links which have changed should be marked as “lost” for the original domain and “discovered” for the new domain. In order for our crawler to update metrics to reflect the new domain, it would need to recrawl the pages linking to your site and discover the links which redirect. The discrepancies between the DA of your old domain and new domain are probably due to the previously externally discovered links that haven't moved over just or haven’t been discovered. I hope this helps to explain - definitely let me know if you have any follow up questions!

Hey there, Sam from Moz's Help Team here - thanks so much for reaching out and sorry about the trouble! Could you please pop an email about this over to help@moz.com, along with the name of the campaign and  the URL  for the page you're seeing this occur with, as well as the old and new  meta descriptions so we can take a look at this for you? Thank you!

Hey there! Thanks for reaching out to us! Link Explorer and the Links tab of Moz Pro Campaigns are both tied to our Link index, which is constantly updating. Our index updates daily! Moz crawls and indexes billions of pages, adding fresh link data every day. When discovered or lost links are found, we'll update our database to reflect those changes in your scores and link counts. We prioritize the links we crawl based on a machine learning algorithm to mimic Google's index. Each day DA and PA will be updated to reflect this new data. This does not mean that DA and PA will change every day; it'll only change if we find new link data for a respective site. Feel free to write to us at help@moz.com so we can take a closer look at your website please. Looking forward to hearing from you, Eli

Hi Dave! Thanks so much for posting your question! Sorry for the trouble here. We've opened up a ticket with our engineering team to get this fixed and I'll be sure to follow up with you via email. I will also pass along the feedback to our product team here regarding the direct downloads and optional request. If you need anything else, please let me know!

Hey there! Thanks for reaching out to us! Unfortunately you cannot change that directly within Link Explorer, however, you can search for UK Keywords based on your website within Keyword Explorer. We have a great guide here: https://moz.com/help/keyword-explorer/keyword-research/ranking-keywords Feel free to reach out to help@moz.com if you have any further questions, Eli

Hey, thanks for reaching out. All links that are pointed to your site are weighted in your Domain Authority score, this includes follow and nofollow links. Hope that helps, let me know if you have further questions.

Eli Myers i appreciate your response, but one thing confuses me that on page is one-time process, then we go with offpage. how it increase from 15 to 25 in just short time period. What are the major DA factors  in web 2.0 like in past only high Da backlinks was major

Hi there! Would you be able to write into help@moz.com with this question please. Thanks! Eli

Hi! The above answers are all great! Just to add on: DA drop can be attributed to a few things: 1.Links we previously discovered are now marked as lost. 2. You've earned more links, but the highest authority sites have grown their link profile even more. 3. The links you've earned are from sites that we haven't seen correlate well with higher Google rankings. 4. We've done a better or worse job crawling sites/pages that have links to you (or don't). It's a bit difficult to isolate the exact cause of what happened without your own SEO consultant or developer being able to take a dive into this, but you can definitely read more specific information here if you'd like to understand more about the process:). Best, Eli

Hi there, Sam from Moz's Help Team here! So, it's not necessarily that one tool is more accurate than the other but rather that one tool may have more data at the moment. In regards to Link Explorer (and the data shown in Mozbar), newly discovered links have the ability to be populated into our index in about 1-3 days, however there are a lot of factors which can affect our ability to find and index links to your site. It's important to note that we add new data to our index everyday but it may take some time for us to discover backlinks to your site based on factors like crawlability of the referring pages, quality of the links and the referring pages, and more. If you are not seeing links or linking domains that you know you have, you may want to make sure that they can be indexed. It is also a good idea to check to see if we've indexed the page on which that link is found. If we haven't indexed the referring page yet, you won't see your link in our index. You can also add links to Link Tracking Lists. Once you add a link to your tracking lists we will add that page to be crawled. As long as it is accessible to our crawler, you should see the link in our index as soon as we can index those pages. I hope this helps — let me know if you have any further questions!

Hey there, Thanks so much for reaching out - Sam from Moz's Help Team here! So the thing is, the reason that the URLs appear without http/https in the report is because that information isn't really relevant - meaning that a domain or URL specifically will either stem from the http or https protocol, but a  domain or or URL  both (typically sites switch from http to https,  for example). It's actually the same in the Inbound Links tab of your campaigns and Link Explorer (not only isolated to the exports). We'll always specify root domain/subdomain etc, but not t the http or https protocol. I hope this helps to clarify but let me know if I can help with anything else!

Cheers Eli, sending an email through now!