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Category: Inbound Marketing Industry

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  • EGOL, you raise some really thought-provoking possibilities here. Much like how viewers are annoyed when a long commercial interrupts their favourite show - I'm not thinking that these new kinds of ads on the Internet will be any more attuned to user intent. I guess we will have to wait and see what happens and start developing solutions to these new dynamics of search and visibility.

    | AlfredGoldberg
    2

  • Hi Majestic SEO (Good for link analysis) Ahrefs (Good content analysis) Moz (easy to use and good keyword manager) Semrush (best tool to spy competition) Raventools (best tool for reports)

    | Roman-Delcarmen
    0

  • Yes I know and I get your point, I never went to any university, school or even a simple course, and never get any client based on a certification. So Im agree with you on that But that is not my point, my point is I want to grow and looking for the best way to do it. That is why I'm asking. The idea of a Certification is not invented by me or any other marketer, was made it by the companies. Google certifies both companies and individuals. Premier Partner is not the same as a Partner. Microsoft is the same case,It certifies both companies and individuals. Bing, Azure, Developers Cisco, Sap or Oracle are even worst, you will not sell any product of them if you don't have a complete team tranined by them no matter how many experience you claim you already have. Hubspot, Optimizely, Shopify, Amazon So getting back to my point AMA or OMCP are relevant in the industry? yes or not and why? Are those relevant for any decision maker? I mean if an HR Manager is looking for a Marketer will use those certifications as a factor. In case that none certification or course is useful, which strategy should I follow, in order to outstand over competitors? Don't come to me with the idea of Create a personal website, with a really good content, create a link building campaign and outreach.....hahahahahah don't make me laugh is the same thing everyone can do with a tutorial on Lynda or Udemy

    | Roman-Delcarmen
    1

  • This is an old question but I'll share my experiences. I majored in marketing myself and landed in an SEO position right after graduation. I think the marketing background has improved my writing and sales tactics, and I've seen advertising/PR majors who get into SEO/PPC and are very successful. I do wish I had some more experience with programming and coding when I started which is something I've had to teach myself on the fly. If you have a thorough understanding of HTML, CSS, PHP and are able to master the technical side of it then you're already a step ahead. It'll make your life so much easier, especially if you're dealing with a large ecommerce site that is going to need changes somewhat regularly. You'll be spending 15 minutes making a change instead of an hour and have more time for content and UX.

    | mostcg
    0

  • Yup, will work if you share it in the right places. We have several articles on our blog which got a lot of backlinks after we shared the link on Quora, reddit, inbound, growthhackers. Bloggers picked up on these and linked to them in relevant articles.

    | Igor.Go
    0

  • This appears to be the Google Carousel, which sometimes appears in search engine results occasionally when there are a variety of brands for a popular category type search. The categories for your search are different brands of Software Companies that offer "CAM(computer aided manufacturing) software". Here is a good article on Google Carousel Results as well- http://www.mediative.com/understanding-google-carousel-results/.

    | NickW816
    1

  • The first thing I would ask is how you define "legitimate"? If these "legitimate" sites are websites for actual businesses in your industry then the answer to your question is no. It is not a bad idea to get a bunch of links from legitimate websites that have low Moz scores. Moz scores only reveal certain aspects of what makes a good linking site. One aspect moz metrics do not measure is relevance. A relevant site in your industry with low Moz metrics linking to your site can possibly do more benefit to your website for SEO purposes than a non-relevant site, unrelated to your industry, with high Moz metrics. Another consideration to take into account is a site may have low Moz metrics this year but grow to have high Moz metrics in future years. For most realtor websites that are new as you have mentioned, this is likely going to be the case. Getting a link on the site will grow in benefit as the site gains authority and trust with time. Therefore, there is nothing wrong with getting a suitable link on a site with low Moz metrics and there could be great upside future rewards. The potential problem I'm seeing with your strategy though is that there is a strong possibility that the sites that put a link up to your site for the free program will not keep the link on the site for the long-term, especially when the link doesn't make sense on the site and possibly look spammy. Considerations to have the link applied with suitable contextual text that make sense for the linking site will both be more fitting for them and also beneficial for the SEO of your site.

    | Gavo
    0

  • Hi John Google's public statements about this say that the length of your domain contract makes no difference. In the big picture, maybe if Google needs to dig for signals, perhaps it could have a .001% (tiny) impact, but I'd imagine they are using much more important signals. In other words - I wouldn't really even worry about it

    | evolvingSEO
    0

  • Very much outdated - Google want's links that are earned and while there is no harm in having banners on a site, I wouldn't be using it for linkbuilding. -Andy

    | Andy.Drinkwater
    0

  • The best ones I have seen are capabilities decks that tie an agency's core competency into what the business needs with the proposal at the end.  It's hard enough to get the attention of a potential client, never mind rick losing it with multiple documents, decks, one sheets, proposals, whatever.

    | vinadvisor
    0

  • Alan, Google was sued back in mid-2000s, the judicial system has affirmed (and Google won that case) that Google search results are protected first amendment OPINIONATED speech and Google has every right to do as it pleases with its results. So be it if their wishes are politically biased. Having said that, Google will never utilize one factor to penalize a site, if all factors are looking mighty well for a Rush L. site or fan site but the Google Chrome user blockage stats, then I strongly doubt that will have any significant impact on rankings, if any at all. After all, Google nowadays considers such abuses when introducing a factor and may do away with a factor if it becomes abused as such. Especially, on such a little known thing as Chrome site blocking. I mean, I have been doing SEO on and off for a few years now and consider myself fairly updated and tech savvy, and I just found out about this option smh doubt the bast majority of Chrome users even know this exists, let alone try to use it. As such, any potential abuses of this should for now easily stick out to Google. Let us not forget Google does have manual review and appeals in place as well and if they find their automated code screwed up, they will re-evaluate and readjust the rankings again.

    | TheSymmetran
    0

  • Thank you for your help and your precious tips. Everything was very helpful with other points of view. Kind regards, Jonathan

    | JonathanLeplang
    0

  • Hey Paul, there is another good one out of Calgary, Alberta. They are called Alberta SEO. https://www.seoalberta.net I've used them in the past for link building campaigns and they always do a great job. Links are always clean.

    | plinggtre67
    0

  • Normally in cases like your site Google is showing a message that the remaining results are similar to the ones. Some reasons why Google is not displaying all results: You have a lot of semi-duplicate pages like http://www.blackbowchauffeur.com.au/theme-park/aussie-world-to-cedar-creek-from-cedar-creek-to-aussie-world/947583845769996550 Some of your url's have a backslash / others not - in your internal linking you use both. The backslash version have non-back slash as canonical (not sure if this is always the case) You redirect url's with capitals to the non-capital version - but you use the version with capitals in your navigation pages like http://www.blackbowchauffeur.com.au/airport-transfer-connection-to-and-from-suburb-starting-with-h/ don't really add value for the index either you might also want to check your 404 pages - they look like a 404 - but non existing pages are redirected with 302 to 404 page with http status 200 - example http://www.blackbowchauffeur.com.au/price/lismore-airport-to-highfields-from-highfields-to-lismore-airport/faq -> 302 to http://www.blackbowchauffeur.com.au/404-page-not-found which unlike the page is stating has a http 200 status Summary - after crawling 1892 url's of your site - my crawler found 1215 redirected url's (quite possible that these count as url in the results when you do site:mysite.com) as you continue to use them in your site's navigation. From the url's that are actually working a lot of them are near duplicates. Use a tool like screaming frog to clean your internal links - point internal links directly to the final destination. Check if you really need all these detailed pages - they are just adding weight to your site and I am not sure if Google will index them properly + show them in the search results. Also correct the 4xx page - it should show 404 as http status. Apart from all of the above - the site:mysite.com is not the most reliable way to check which pages are in the index. Check your search console (and the landing page report in Analytics) & combine this info with a log analysis to see which pages Googlebot is actually visiting. You will learn much more about issues with your site than using the site: command. Dirk

    | DirkC
    0

  • I think writing the RIGHT email that is effective i.e. gets read and your call to action, acted upon. We get so many emails, so you only have a few seconds to catch the reader with your title and make the email easy to read or understand upon first look (do call to actions, links, important information, stand out and are easy to understand?) I recently wrote a post geared towards my clients about tailoring emails to get their applicants to return. I work with organizations that have membership or attendees (events, educational programs, etc) who are always looking for ways to tap into their past attendee and participant lists to get them excited about upcoming programs or events and encourage them to return. Currently for example,it's summer camp registration season so my camp director clients want a way for their email marketing strategies to pay off with past families registering again for this summer. You can check out that post here: http://www.regpacks.com/blog/great-marketing-email-to-applicants/ But like Chris said above, I think its really about figuring out what your email recipients want and figuring out how you can get your email to stand out. Following basic rules like titles that aren't too long, are attention grabbing, and have a clear call to action that is easy to identify in the body of the emails will help. If someone can look quickly at your subject, understand what the email is and find what they want/need in the content of your email easily and quickly, you will have a higher click through rate and response to what your email is selling. Good luck!

    | regpacks
    0

  • thank you so much, i am going to look into these right now, i have been using scrapbox as a tool to find high quality backlinks for my campaign, plan on using kontentmachine to build up some articles then heard gsa or marketing demon might be my best option to use to publish these. Nothing i am doing i hope is black hat, just looking to automate my whitehat tasks you know.

    | djgbshows
    0

  • Josh,  You knew the answer before you wrote the question but it is a smart question. As someone who works daily in an agency and is responsible for most of our proposals, I see this regularly around link building, ranking, website development, etc. Client comes in and says we need a new website and we quote $15,000. Client says we have someone who can build the same website for $5,000. "Fantastic, you will save $10K!" Someone says we need to be ranked in top three of Google for our terms, how much will that cost? "I don't know as we do not guarantee rankings of any kind." Yes, you can add more to that, but you understand. So, with link building if you know the others are guaranteeing X amounts of high quality links I am assuming the client told you this. If so, my answer would be "That is great, I have been doing SEO a long time and am unable to make those kinds of guarantees. I wish you the very best." Of course, you could be tacky, "Once that is finished, should you run into trouble, we do penalty recovery!" I had to write this as it really is funny that people still don't get this stuff. Matt in our UK office said something the other day that cracked me up about a potential client who had a huge huge huge SEO problem and said they would pay $3k one time to get 2 million pages indexed within a month after they had gotten most of their pages to disappear somehow. He said, "Pay peanuts, get monkeys!" Sometimes the monkeys will beat you out for a client; let it go and move on. Best

    | RobertFisher
    1

  • Initially, I would get the competitor to sign an NDA so that there aren't any issues later. It really doesn't matter how much you're going to sell the website and domain name for, you want to protect yourself in the future. Initially, I would point them to SEMrush.com for data, as that typically has as much as someone would need. And, it's a third party offering the data. As for Google Analytics access, I wouldn't give them Analytics access at first, I would ask them what data they are looking for. You can typically give them a PDF that shows the past year of page views, showing the "monthly" view. I also would share with them the referral sources, so that they understand that the site isn't gaming the page view numbers.

    | GlobeRunner
    0