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Hey SpyderTrap, Yes, very useful information. Also I like to focus more on images because most of the customers buy products seeing pictures. I am also selling my products on amazon. i have good photo editing company they give products photos within 24 hours with amazon compliance. you guys may check out https://www.clippingpathasia.com/ thank you

Hi Tim, I am happy I could be of help. I ran into a similar issue and that was the fix it was good timing. Let me know if there's anything else I can do. All the best, Tom

Hi, Yes, I have two different "thank you" pages, but I want to know how many users I loose on step 2 (sign in page A) without users who go to "sign in page B".

I have to agree with EGOL when they stated, "You are asking if Method A is better than Method B. I am willing to bet that the implementation is more important than the method." I think either of these methods (button v. form) can work better, but this is dependent on a few things. You will need to consider what the industry is, who the viewers are, and what they are more likely to do. Aesthetics and verbiage will also make a major impact—so it really comes down to multiple factors. For instance, someone who is younger might be more inclined to simply hit a button for ease of use. Making it less clicks will always improve your conversion. But an older person might prefer to fill out a form—but they might also not want to give out their information. My biggest suggestion would be to sit down and ensure you are thinking about your audience, not necessarily what you think would convert the best. Hope this helps!

I did it myself and went for kind of a top items approach. In the end, it took about 6 hours. Thanks... Mike

In my personal life? Hate Live Chat Pop Ups If i'm on a site browsing or planning out a purchase, the last thing I need is a chat box to pop up multiple times during my visit trying to get me to convert better or speak with a specialist. If I wanted to speak with Cutomer Service, I will click your wonderful Contact Us button. If I wanted to speak live with a person, you have your phone number right there on the page. If i'm trying to do some pre-purchase research or plan out spending, and you pop up a live chat box every time I come to the site and possibly 2 or 3 times a visit on occasion... I will close that box, get frustrated the next time i pops up, and eventually choose to go back to the site less because its the one with that annoying Chat Pop Up. Now, I completely understand the business reason behind them and how they can help improve customer relations and increase conversions. I'm all for including them on client sites (where sensible) and ensuring they aren't intrusive. I'm just personally not the customer that will convert off of that. You need to find the right balance. If they come up too often, you'll be pushing people away. But if they come up too infrequently, you may have jut lost a customer who needed a bit of help and a small push to finish converting.

Hi, Thats a good way to try. For me it also works well to A/B test with 2 different ads and than you take 2 x 25k audience. Good luck!!

Yes I agreed on that . You should start afresh campaign and pause old campaign.

I think you would generally approach this the same way you'd approach any subjective research, which is heavy on asking questions on a survey. You could research traditional qualitative research processes to learn more about how they're conducted. You'd be surprised by the emotions that can be hiding in an otherwise 'boring' purchase like a boiler, however. If it's the middle of winter in Chicago and snowing outside on a Tuesday night and your boiler goes out and you have a baby crying in the house and a dog that needs to get walked - I can guarantee you're feeling a ton of emotions (frustration, anxiety, stress) when you open your phone, google "chicago 24/7 furnace repair" and finally get somebody on the phone to come out that night and fix it. Even in a B2B purchase, there are emotions and motivations that are hidden under the surface, such as picking the more expensive furnace repair vendor that has a better reputation because you need to use up your end of year budget in order to keep it for next year, and you can always justify the choice based upon their reputation or even just a Yelp score. SO - the hard part is capturing that emotion on a survey form or getting an authentic customer response shortly after purchase, or getting somebody to be truthful with you about these motivations that may be embarrassing or incriminating or whatever. I think you're best off doing some research on general emotions, and then creating a list of all of the considerations that go into purchasing your product (free shipping? good warranty? website looks trustworthy? my wife will like the color? etc.). Once you have each of those lists, brainstorm how various emotions will factor into each of the purchase considerations, and how it will change depending on your type of customer (b2b vs b2c, enterprise vs SMB, senior exec vs intern, etc.). This may yield a lot of ideas, or not many at all, depending on the nature of what you're selling. I think once you complete this inventory across each product, each customer type, each purchase consideration, and each emotion - you'll have a pretty darn good idea of how emotions can be factored into your marketing program, such as how to adjust the copy on your product/service pages, and how to create entertaining or educational content that reflects these emotions. Hopefully that helps, but let me know if I can assist further!

Input from the Moz community is great, but input from your own users is even better! I agree that tools like Hotjar or Inspectlet are a good way to measure the user experience. Just watch some recordings of users to get an idea of what they do on the site. This way you get some good understanding about their behavior and where they get stuck/leave. Alternatively you could do some usability testing with users. Research from Jakob Nielsen shows that in most cases you only need to test with 5 users to find around 75% of the usability problems. With the Retrospective Think Aloud (RTA) method you can set up tasks for users to test and record on your website. Afterwards you can ask the users some questions about their actions, while watching the recording with them. The RTA method is especially useful with eye-tracking, but you can also just use it when recording a screen. This requires more effort and time than watching recording in Hotjar or Inspectlet, but it will definitely give you some very helpful insights. Here's an helpful article from Tobii about RTA: http://acuity-ets.com/downloads/RTA%20usability%20guidelines%20short%20paper.pdf One thing I can suggest is to place your most popular/sold product on the first row. So they are always above the page fold and easier for your users to find without scrolling.

Hi! Here are a few you might like: https://www.clickz.com/clickz/column/1715579/building-optimization-into-your-business-culture http://sitetuners.com/blog/will-your-clueless-ceo-ever-support-conversion-rate-optimization/ http://growthhackers.com/videos/unbounce-ceo-rick-perreault-talks-about-using-content-to-grow-his-business/ http://conversionxl.com/unlocking-your-business-growth-strategy/ https://www.clickz.com/clickz/column/2157124/combining-seo-cro-conversion-rates# From my perspective, here are the biggest things a CEO can do to lead and foster a thriving SEO and CRO program: Be very clear on the goals of the project, make sure the goals are realistic and that everyone agrees they are realistic, and set a time frame to achieve them. You can tie this to business goals by understanding how each piece of the puzzle fits together. For example, you might say "we want to make an extra $X in revenue this year. We made $Y last year. If we can increase organic traffic to the website by A% and increase overall conversion rate from the website by B%, that will contribute $Z toward that goal." Create an environment where it's not only easy, but required that SEO and CRO teams are working together and sharing data. If teams won't work well together, build those goals into their performance reviews and make it clear it's a requirement of their jobs. Make sure the SEO team is included on decisions about CRO tools, and that they're involved in implementation, so that CRO isn't implemented in a way that will negatively impact SEO. Dedicate some developer resources specifically to SEO and CRO projects. Once a CRO test has generated results, make sure those findings are implemented quickly. I think the biggest things that negatively impact a cross-team program are siloing (nobody knows what's going on with anybody else), lack of resources, and a disconnect around goals. I hope that helps!

As mentioned above the exact CPC is going to vary based on a number of factors. With a smallish budget you start off with a disadvantage against your larger competitors but this does not mean you cannot compete, you just need to think smart and target intelligently! In addition to the BMM and call only campaigns mentioned I would suggest looking at even longer tail keywords (for example long term manhattan office space lease - I do not know the market but you get the idea, you can focus on areas of manhattan, types of office spaces etc).  The objective is to focus both your keywords and your ad groups very tightly and hopefully gain a competitive advantage against your larger competitors who might not be doing such tight targeting because they have the larger budget and therefore do not put in the extra effort (it happens more often than you might think!). Tight targeting like this should allow you to get high quality scores on your keywords (hopefully reducing cpc) and at the same time help reduce irrelevant or more generic office leasing clicks that will just waste your limited budget. Negative keywords will also be important to avoid the 'shared' and 'short term' type searches, there will probably be a lot of relevant negative keywords! If you set up your targeting very specifically then you should be able to get better qualified traffic at a better cpc and therefore hopefully a better conversion rate. This is important when you look at your numbers. They look correct if they are based on data you already have from your site, but consider what happens if ANY of those numbers change: If you get 1 contact for every 10 visitors instead of 15, if two out of ten are good leads instead of one out of ten, if your average cpc is 15 dollars instead of 20. Changing any of those numbers makes the situation look better, changing all of them makes it look A LOT better! You will only get real data once you try - just target intelligently to increase your chances of success!

Hello, If you have access to the analytics of a site you can look in Behaviour and then see the Behaviour Flow. This will break down the pages people land on, how many click through, and how many drop off at each point in their journey. I hope this is of some help, Cheers, Luke

One of effective for you is Multi-Product Ads. his feature was designed to do three things: generate more website visitors, drive better conversion rates, and improve re-marketing results. You can see how to create it at http://blog.litextension.com/how-to-create-multi-product-ads-on-facebook/

It should do Ricky - let me know how it goes!

Hey Emeka, Short Answer: You're correct. Effectively what Google is saying here is that they don't have enough statistical confidence to definitely tell you that the variation is outperforming the original at a 95% confidence level, but they do at a 93.8% confidence level. Quick Note: 95% is the lowest setting in GA Experiments. Long Answer: The math behind this statistical significance calculation is: Full credit to vwo.com for their A/B Testing Significance Calculator & doing all the work here. Link to Image One - This is simply the data of the Control vs Variation & the Conversion Rate & Standard Error Rates Conversion Rate is: Conversions/Sessions. Standard Error is: √(Conversion Rate*(1-Conversion Rate)/Visitors) Link to Image Two - Confidence Levels, Z-score, & P-value To find if something is truly significant at a specific confidence level, we need to calculate the Z-score then use that value to find the P-value and from there we can determine the confidence level. Z-score is: (Control Conversion Rate-Variation Conversion Rate)/√((Control Standard Error^2)+(Variation Standard Error^2)) For the P-value, we need to calculate the normal distribution of the z-score with a mean of 0 and a standard deviation of 1. The easiest way to do this is to use an online tool, here's a link to your specific example. Finally, we take the Confidence % expressed as a decimal (i.e. 0.90, 0.95, 0.99) and 1 minus these values (i.e. 0.1, 0.05, 0.01) If the P-value is greater than the Confidence % or less than 1 minus the Confidence %, then it is significant, otherwise it is not. Let me explain that using our example: at 95% confidence, our P-value needs to be <0.05 or >0.95. Since our P-value is .05799, it doesn't fit either of those requirements and such is not significant at that confidence level. I know that's a lot of math, but this is why Google Experiments is saying that the result is not statistically significant. Hope this helps! Let me know if you have any further questions on this! Trenton

Thanks for this, Aaron. I am currently weighing both virtual confirmation pages and event tracking method. Never tried the event tracking method though. As far as my knowledge about virtual pages, they will not trigger the conversion if the attempt is failed.

Thanks a lot Troy.

Hi McShane, You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook, referring links etc) for all the leads that you get automatically. It tracks which page the user submitted the inquiry and also the pages that he browsed before and after inquiry... Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones waste your money. So you can see the status of the lead from the initial stage of the closing. You can also keep track of all your leads quicker and easier than email programs so that your leads are properly cared for and not being wasted. You can add sales people and much more... It also does other cool things like notifying you immediately once your leads come back to your website again or specific and important pages on your site (your choice). If you want a free free demo (10-15 min) let me know and I would be happy to show you using screenshare. Cheers Johan Hedin

Hi Link, You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook, referring links etc) for all the leads that you get automatically. Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones waste your money. So you can see the status of the lead from the initial stage of the closing. It also does other cool things like notifying you immediately once your leads come back to your website again and you will see which page the lead inquired on as well as which pages he has been to (before and after inquiry). If you want a free free demo (10-15 min) let me know and I would be happy to show you using screenshare. Cheers Johan Hedin 148329292