Category: Web Design
Talk through the latest in web design and development trends.
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Pagerank and SERP rankings downhill after site update
It's quite possible that the changes to the link structure affected the way PageRank is flowing through the site and thus the authority of pages. It's also possible that changes in Google (like the Penguin 2 update, the EMD update, and others) have affected the PageRank of both pages and the entire site and that those effects just happen to coincide with the website move. Without a detailed investigation into the site, I can't really say what may have caused the problem and, even with a detailed investigation, it may not be possible to figure it out at this point. It may be better to simply evaluate the site as it is now. Look for ways you can improve the on-page optimization and internal link structure first. Then work on creating great content, connecting with others, and building up the authority of the site. Kurt PS - The other thing to keep in mind is that the Google Toolbar PageRank isn't reliable at all. Even Matt Cutts has said not to pay much attention to it. I would focus more on traffic and rankings than the Toolbar PR.
| Kurt_Steinbrueck0 -
Having a second homepage for a site would affect my SEO?
Here's my take: First, basing user experience on cookies isn't always the best experience. Folks change browsers throughout the day (phone, tablet, laptop, desktop) and they often browse privately and/or clear their cookies. This means LOTS of folks will be landing on the "first-time" page when they are actually returning visitors. But if you can live with this, fine. From an SEO point of view, where are you directing bots like Googlebot that don't accept cookies? Will bots see the "new visitor" page? Do you want bots to see the new visitor page? (sorry for so many questions, but I don't know your objectives - but these are important questions to think about) Overall, it's typically best to have a consistent experience between bots and visitors. If this means javascript popup for folks without a cookie set, this might be the best option (but still not ideal, because popups can negatively effect visitor usage and satisfaction metrics, like bounce rate) If this is something you have to do, I'd go with the popup, but first I'd try to talk the client out of it
| Cyrus-Shepard0 -
Multiple Local Schemas Per Page
I help run a directory site and we have City pages with multiple listings. We don't mark up that page but we have a landing page for each location. The landing page for a location is what we markup that way. If you look on sites like Yelp they do the same thing. http://www.yelp.com/dallas On the Dallas page there is no schema markup but http://www.yelp.com/biz/eddie-vs-prime-seafood-dallas If you visit a local restaurant then the schema markup shows up. I was looking through the schema.org documentation http://schema.org/docs/gs.html Using the url property. Some web pages are about a specific item. For example, you may have a web page about a single person, which you could mark up using the Person item type. Other pages have a collection of items described on them. For example, your company site could have a page listing employees, with a link to a profile page for each person. For pages like this with a collection of items, you should mark up each item separately (in this case as a series of Persons) and add the url property to the link to the corresponding page for each item, like this: _[itemprop="url">Alice Jones](alice.html) [itemprop="url">Bob Smith](bob.html)_ So in the example on Schema, you can tag the location with the type and then use the URL parameter to point to the actual page that has the information. I then looked at CitySearch I did see an example of this http://dallas.citysearch.com/find/section/dallas/restaurants.html and http://dallas.citysearch.com/profile/34327220/lewisville_tx/mama_s_daughters_diner.html If you look at the code on the Dallas Restaurant pages they use Item List markup itemscopeitemtype="http://schema.org/ItemList"> That is a list of Breakfast Restaurants in Dallas and then for each place on that page they will mark up itemtype="http://schema.org/LocalBusiness" itemprop="itemListElement"> and itemscope itemtype="http://schema.org/AggregateRating" itemprop="aggregateRating"> and then they reference the URL to the location page (as suggested above in the schema.org documentation) itemprop="url" class="slyLink fn url org" name="popular.breadwinnerscafebakery.1.businessName" id="graphicBrowse.1.1.name"> [Check with your developer, but it looks like if you define the list of locations first, the spiders can see that all of the locations are a part of that list (vs the page being dedicated to a single location) then when you have the link to the landing page for the location you can do the full markup. Good luck!](http://dallas.citysearch.com/profile/41040743/dallas_tx/breadwinners_cafe_bakery.html)
| CleverPhD0 -
One Page Guide vs. Multiple Individual Pages
Right-- that's how the wireframe is set up now is with a landing page for an introduction. Thanks for your response!
| jpretz0 -
Pleas Help! My microdata format disappeared?
Thank you i will try to find an answare, if i find it i will post it on moz comunyty
| telekoplus0 -
Does meta "Expires" tag affect website cacheing or indexing?
It's most likely that Google is ignoring this, and will continue to ignore it. There are just too many meta tags that you can include, and Google knows they're often used manipulatively. Unless you were using the meta expiry tag a lot and completely correctly, search engines will probably ignore it. (By correctly, I mean, use it for pages that actually do expire, then cutting off internal links after this date.) That said, it's probably best to remove this tag.
| KristinaKledzik0 -
Schema - Has it worked for you?
I have over 60 pages on my site identified by Google in GWT as having structured data with 4 types listed but overall since employing this to the site I've not seen anything that I can with confidence say that by employing schema it has benefited or hindered the site. Hoping to reap what I've sown in due course. Actually can I add though that on the pages where I've been adding adding schema I have noticed that in the SERPs these pages do not serve the information listed in the itemprop e.g. description but it is serving the information listed in the first H1 tag of each page. So at the moment I've been making sure the text makes relative sense and is optimised for specific search terms. I was not expecting to see this but for others it might be worth looking at your pages in GWT where you have started to use schema, view what Google has on them and export them and review. Would love to hear from others on this as well.
| David-E-Carey0 -
Is it worth keeping .html even if 301'ing
Since you're doing redirects already, I'd get rid of the .html. They're not user friendly, and you're already doing a redirect anyways so why not. Seeing them on URLs looks old to me, most sites don't have them anymore. Trailing slashes I don't have a strong opinion on. If these pages will never have pages after them, then I'd opt for no trailing slash, just because I think most sites do that now.
| john4math0 -
Location specific services pages
Nice article ! But if I'm right a "Landing City Page" Is a page where you Write down all your info linked to the locality (phone, adress) Write down a new content link to the service Display it in a blog or other place where you can give more local information Am i right ?
| AymanH0 -
How can i embed my video into a table using SEO embed setting?
Hi Andrea, Unfortunately this is actually a bit of a front end development question that it's very difficult to answer without first having a look into your site and a specific example of what's going on. Any chance you could share a URL with us? I would imagine that the problem is either with the styling of the table, or some default settings in your CSS file related to the video embed. To fix it, you may just have to manually adjust the size of the video frame to match the table boxes, which you can do in the Wistia superembed interface. Thanks, Phil
| PhilNottingham0 -
We believe we accomplished an SEO Parallax site with a nice balance. Can the MOZ community critique this site from an SEO perspective?
Here is a quick tutorial to use the techniques that were used to create Carla's http://www.posicionamientowebenbuscadores.com site mentioned in the original query above: http://www.seobuzzinternetmarketing.com/blog/how-to-create-a-parallax-scrolling-website-with-seo/
| SEO-Buzz0 -
Anyone migrated a site from PHP into ASP? Anyone migrated into Sitecore?
Thanks for your input. Do you mean the admin area for developers or for regular users? I'll look into the accrediting issue. We know the system is expensive. Mobile is very important to us. Finding developers will be a challenge no matter what because of our new location (Nevada).
| Eric_edvisors0 -
Is Fall In Keyword Ranking After Launch of Revamped Website Normal
The previous version of the site and the new version both have approximately 450 pages. My website developer was careful to implement 301 redirects. Two comments. If the 301s were done correctly and this site does not have a lot of links then it might take weeks for google to find the 450 new pages, get them indexed and forget the 450 old URLs. Maintaining the rankings requires more than redirects. If the onpage optimization elements (title, h1, etc.) were not maintained or if they were changed then rankings could tank. I have seen lots of cases where developer puts the same title tag on every page and rankings tank, or developer puts site in frames, or uses javascript links because he thinks they are cool. One of my competitors had a redesign done and developer noindexed all the the pages. It took them a couple weeks to figure it out after the site disappeared - but rankings came back immediately after the fix. So, technical glitch can cause problems too.
| EGOL0 -
Ranking High
Shaina, Do it naturally, Use your brand and target keywords balanced, links should be majorly for brand , then target keywords which need not to be exact, use variation or related target keywords term and then the website name like travelcenteruk.co.uk As i told you should curate the guest post and infographics content wisely and to be placed on TOP high authority or relevant places to get maximum efforts benefits like link juice and social share etc. Best, Teginder
| Futura1 -
Does anyone know if the YOAST SEO plugin works 100% on a responsive wordpress template?
"Responsive" sites use CSS to accommodate the content on the user's device. Usually the HTML doesn't change. The best way to know if that is the type of responsive template you have, is trying resizing the browser window to different sizes. Content should accommodate without reloading, if it does there's nothing you need to worry about.
| FedeEinhorn0 -
Is there a best practice for using a general iso code for the EAME region and APAC region or should you break it out by country?
I don't think your proposed solution would present any problems. However, we've only done this before by using /en-gb/ as the British English version (Queens English). This hasn't prevented the content being well indexed in countries that we would expect it to. Remember that you can define Geotargeting within GWT for specific folders. Also, Google recently introduced the rel="alternate" hreflang="x" meta tag which you might be able to use: https://support.google.com/webmasters/answer/189077 Hope that helps
| James-Distinction0 -
Wich wordpress pinterest theme is your favourite
I've used http://themify.me/themes/pinboard before. The price is pretty reasonable and it's easy to edit and change around. I used it for a photo based candy buffet site http://nashvillecandybuffet.com/. It will definitely give you more color and flare then the one your currently on. Hope that helps!
| Jonathan_Murrell0 -
Web Designer Needed
Good ideas Charles, thank you! I've been playing with Twitter's Bootstrap for a few hours now and I almost feel like that's a viable solution. It's so clean... but it forces me to learn even more HTML/CSS than I planned to. I'd much rather get a designer involved... my CEO is being a stickler on the finances of this for some reason. Our company is entirely web-based... it's our storefront. Why wouldn't you want to spend money on the face of your company, you know? Anyway... thanks
| jesse-landry0 -
URL Designing and Site Architecture
I would second Mike's points. The ending in a slash also helps out in systems like Google Analytics. GA uses the ending slash to organize traffic reports for one section of a site versus the other. You want to make sure that you set this up so that GA puts the right pages in the right directories for aggregate traffic reports. My preference is to use the ending slash - most people think of the ending slash as a folder with pages that are sitting inside it (even though many modern CMS make this moot) and so various types of reporting software will often reflect that. That said, I currently run a site that does not use the trailing slash and as so it can "work" as long as you know the ins and outs of things. The key is to be consistent in your use of a slash or not. Often, it is in your own template or content where you are either forgetting to put a slash in (or leave out). I would also recommend 301 redirects in place so that if you do not have a trailing slash in a url where there should be one (or vice versa) it will 301 to the proper url. You can then run a spider on your site and see if there are any 301s that pop up to show any issues with the missing slashes etc. Cheers!
| CleverPhD0