Category: Web Design
Talk through the latest in web design and development trends.
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What structured data would you recommend marking up for a companies 'service'?
Hey Mark, I think using the Service one probably is the most accurate. I'd add in an image (maybe a picture of the physician or their office or maybe even a logo) because if Google ever starts using that (like with rel author) that could be a good enhancement to your result. The serviceAudience and produces properties would add some more depth to the snippet's information. You may also want to take a look at this discussion on Stack Overflow about using Good Relations markup for a service. It is a different approach and gets slightly different information out there. http://stackoverflow.com/questions/19121886/schema-org-businessfunction-goodrelations I hope that helps. I'd be curious what markup you end up with and how it affects things for your client's sites. Thanks, Matthew
| Matthew_Edgar0 -
Retina Design or NOT for e-commerce selling gifts
If your main concern is page load time, then I'd suggest you look into the @media query for higher resolutions. In fact, if you use sprites, you can recognize via CSS the display and serve different sprites (or images) based on the display resolution. Take a look at the RetinaJS project here: http://retinajs.com/ Hope that helps!
| FedeEinhorn0 -
Existing URL structure and how to handle new pages before migration
In deed, both options are valid Option 1: www.oldsitestructure.com/about_us/success_stories/custom_vinyl_banners Stick with current URL Structure is fine. It's SEO friendly as well. Option 2: www.oldsitestructure.com/about-us/success-stories/custom-vinyl-banners There is no real issue with this structure as well. Just redirect Old URLs to New URLs (Must Use 301 Redirect) and juice and authority of old URLs will be transferred to new pages. Within couple of weeks, older URLs will be replaced by new ones in Google Results. Simple is that Regards
| Asjad0 -
Replacing Slider Image WordPress
Unfortunately this really depends on who designed the template. I would try to track that down Go to your Wordpress dashboard Click on "Appearance" Look at "Current Theme". The name of the theme should be here, and often the author, and the author's website. From there it is much easier to get support for your particular theme. Many Sliders are also plugins: Go to your dashboard Click on "Plugins" Look for a plugin that says "Slider" or something to that nature. A couple of popular sliders include "Revolution Slider" and 'Cute Slider WP". Again look for author details. They may be able to help. The question of how to fix it really depends a lot on who made the theme or plugin. Often on old themes/plugins its hard to get immediate help but you may find a forum that has the answer to your question. If its a new theme/plugin the author or company that made it is likely is somewhere waiting to provide answers.
| drummerboy90000 -
Ecommerce Site - SEO
I agree with Jeff's suggestion. Although, just for fun I plugged both URLs into Open Site Explorer and they are really kind of a statistical dead heat, One has one more link than the other, and the one Jeff prefers has marginally better MozRank and Moz trust, but not by much. The overall Page Authority is identical at 13. They probably both could use some love, but yes, it appears you might at the very least have a keyword cannibalization issue. I understand how this happens because it usually results from an attempt to address navigation and try to assure that visitors are finding items they want via several different paths. Frankly, duplicate content happens a lot on eCommerce sites. People often talk about "duplicate content penalties." There is no such thing. It might just cause Google to rank one page and ignore the other, or rank both pages lower because it can't tell which one is really the important one....but it isn't a penalty, per se. Still, lots of duplicate content can cause other problems (like interfere with how much of your site gets crawled on a regular basis), so it's good to address where possible. Canonical tags should do the trick in this case. Cheers, Dana
| danatanseo0 -
4XX (Client Error) on Wordpress Wesbite
Yep I agree with Dan, unless you really want people to be able to find your lost password page through the search results i'd disallow it as well - actually there is a bunch of stuff you can do to further secure your wp-admin folder should you so choose : http://www.wpbeginner.com/wp-tutorials/11-vital-tips-and-hacks-to-protect-your-wordpress-admin-area/
| stukerr0 -
Content Migration & cost of moving pages
In my experience this is going to wildly vary. I've seen things all over the map. There's a lot of variables like if there's any custom design involved, who is going to handle the redirects etc with more attention to detail. So unfortunately I do not know of any standard cost per page etc. I would honestly choose the company based upon prior work record - get some references and/or example work. I do find that many times the more expensive option is the "cheapest" in the long run cause they'll do it right the first time, but vet that by talking to some past customers.
| evolvingSEO0 -
Hosting a Company Blog
Thanks for the reference to past article. Got us to a decision!
| jkinnisch0 -
Booking Engine SEO Question
Hi there So you would provide lots of great and unique deals info on your site for your visitors before linking across to Expedia just to make the booking? If so that is fine and should not hurt your SEO at all. If you are replicating Expedia content on your site then that is not so good. Just make sure all the descriptive content is unique and you'll be fine. All the best, Wendy
| Chammy0 -
Subdomains For Real Estate Website
I started my real estate Wordpress website about 6 months ago. I was skeptical about the subdomain of my IDX provider, but i couldn't find a better fit. I have 100's of hours into to my site now and it is doing well (thank you Moz.com!), but I am noticing that my main domain authority is higher than my subdomain authority. I am now having doubts about my IDX provider and am looking into ways to host a RETS feed on my server. I don't think there is any better way for Real Estate SEO. Unfortunately, I have not found an easy way to do this that works with my MLS. My site is greatcoloradohomes.com, if you would like to check it out. I am open to any constructive criticism to help me with it. Like I said, I have hundreds of personal hours (many late nights) invested in this topic. If i can provide any helpful advice, I'd be glad to help. I always enjoy talking about real estate websites and the options available. This topic has a lot of evolving to do over the next few years.
| BigFortune10 -
Why is Google Webmaster suddenly started showing hundreds of HTML Improvements
There are some potential ways to solve this situation. 1.Close indexation of duplicate urls in robots.txt 2.Set up derictive in GWT delete urls from index with parameters that identify duplicate content. Mike wrote the examples of parameters before. Important to evaluate the trend whether the amount of errors in html improvement section in GWT. If it grows you should use some additional steps not only canonical urls.
| nurzhyk0 -
What Is The Best Way To Categorize 3 Different Top Level Categories Each With 20 Sub Categories
Nakul, we are going with the platform for SEO key rich urls, for example: iphone/app/books, ipad/applications/books, android/apps/books/ and this would go for the 30+ additional categories for each device, which is primarily the same as the original App Stores categorization. We are using WordPress, Yoast plugin for SEO, but have just now begun to focus on a correct taxonomy that makes sense to users as well as Google, showing a theme across our content. I would love to use the urls: iphone/apps/books, ipad/apps/books, and android/apps/books/ but I am not sure how to do this technically in WordPress, since you can only have 1 original url for any category, tag, post or page. Also, do you have any suggestions for tools to query what our visitors are searching for on our site? thank you Mike
| crazymikesapps10 -
Help with redirects
I'll put the content/user considerations aside for a moment, since I can't comment on content I can't see, and focus on the technical SEO aspect. You could reverse the 301-redirect, and send it back to the old page, but I'll be honest - it's likely to take a while for Google to process it. They're likely to be confused by the reversal. It's a tough call, but what I think I'd do in this case is the following. Let's say the original URL is (A), the "new" URL is (B). Currently, you're 301-redirecting (A) --> (B), and now you're going to put the content back on (A)... STEP 1 Remove the 301-redirects Rel-canonical (B) --> (A) Rel-canonical (A) --> (A) Change the signals from a 301-redirect to rel-canonical may help nudge Google. It will also allow you to place a self-referencing canonical on (A), which could help offset the old 301-redirect. STEP 2 Once the URLs are cleared, put a 301-redirect back in place from (B) --> (A) You could also just leave the canonicals, if they seem to be working. These situations often require some monitoring, to make sure Google is processing the new directives correctly. Give it time, though - don't panic and change things every week, or you could make the situation worse.
| Dr-Pete0 -
Site Speed for Magento Site
Hi Rachel. Before you spend money hiring a Magento Expert (the good ones aren't cheap) you can try do the follow: Move your site for a Magento optimize server. I use and recommend Simple Helix. (they will even move your site for free). Use cloud flare pro as your CDN, they have very nice options that will optimize your website code in the fly. https://www.cloudflare.com/features-optimizer Install the GT Metrix Magento Extension. (they have a very nice feature to optimize all the images in your site). Those steps should be enough to bring your load time to 2-3 seconds, I did myself in many magento sites with speed issues however if after that you still having problem you might need hire a magento expert. Felipe
| Felip31 -
A Not Linked Page Question
The two previous answers on this question have it right, I believe. There's no harm in leaving the page available for Google to crawl and decide whether it wants to index/rank it or not. If it's something that has been outranking another page of yours unintentionally you can noindex it, nofollow links to it, request its removal from the index and throw the relative URL into your robots.txt. Pretty extreme if you ask me but if it's somehow ranking above a desired page that would be my move. But to answer your question: no a single page in the index that isn't particularly useful isn't a problem. Sites have privacy policies, about pages, and other non-essential resources all the time and Google knows this. No big deal. If you had hundreds of useless pages on your site that you didn't want indexed I'd recommend noindexing the lot of them. But sounds like we're talking about a single page. It won't ultimately hurt or help you to do any of the above unless, as I said the page is causing you issues in other ways (though it probably isnt). Hope that helps. Jacob @ Distilled
| Reinhart0 -
Surviving a Redesign
Yes, if you cover your bases with testing, and 301 redirect everything, you should be in good shape. That said, it's important that the new site loads quickly and has a great user experience. If it's slower than the new site, that won't be helpful for user engagement. We recently migrated a client from OS Commerce to Magneto, and they saw their conversion to purchase rate increase in the hours after we switched over the site. I think that the new design helped, and it made it less confusing to the end user. Let us know how it works for you... -- Jeff
| customerparadigm.com0 -
Does IE9 use doucument mode IE9 Standards or Quirks???
Hi Gregory, It can be a real pain, and the short answer is it depends on the doctype you are declaring and the browser version you are viewing it in. Check this page for some more details (seems odd to be referencing wikipedia here, but it is a pretty good overview). Putting this code into your head will force IE to use the highest mode available (not quirks mode in other words): Hope it helps!
| LynnPatchett0 -
Why aren't Images in G+ product page posts showing up in SERPs for brand searches?
Hey Zach- First off, I've been to uncommongoods.com a few times. Great domain name and I think it's a great site. Google is always playing around with and testing what they choose to show or not show in the SERPs, sidebar, knowledge graph, G+ area. I'm still seeing the image thumbnail for the recent G+ posts for the brands I work with, but the G+ posts I'm seeing are of an image uploaded to G+ with text and a link included in the post. I certainly wouldn't worry about it. Simply put, if you're doing everything the same on your end, it's beyond your control.
| anthonydnelson0 -
Changing Page Extenstions
I have personally done this in the past, it didn't affect at all my rankings and it could even be seen as a benefit for your users. I guess you are going with an Apache web server, make sure to set 301 redirects from the .php versions to the [no extension] URL (via the .htaccess). Even if the user types index.php, you should create a rewrite rule to remove that .php and set a 301 in the process. Hope that helps!
| FedeEinhorn0