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Hi Haviv, If you want to find the keyword volume for a term you can use Google Adwords Keyword tool to find the volume of searches for your keyword phrases. Be sure to check the box on the left to exact. Hope this helps.

There is no timeline, it takes time for your site to become trustworthy. Depending on the competition level and how you develop your site and market your brand will determine these results. Hope this helps.

Should you include Website Title in all page title tags? Only if you lack imagination. Or have a boss that lacks imagination... or an owner who needs it in there for his ego. Sometimes the message is more important than the brand.

This is an advantage of being in-house, I think. When our buyers add new product lines, the spreadsheet of products goes through me and I give the names and descriptions a once-over to make sure they seem sensible and searchable. It's very rare that I actually take the time to optimize title tags -- really only on high-margin items with potentially high search volume. Then the products are uploaded and it's right from the start. As for going back to optimize products that have already been uploaded, that's a daunting task when you're staring down thousands of products. I'd only prioritize that if the product pages aren't getting any traffic whatsoever.

if you link but nofollow google sees the association but you don't pass page juice so that is probably the best bet

Just to provide an update, we've continued to make cleanups and have done another couple of reconsideration requests and received the same response every time.  I guess work must continue  

What I have learnt from my personal experience that Bing is not as smart as Google in locating unnatural link patterns, spammy practices, heavily keywords specific pages and other sneaky things that some webmasters still do to increase the ranking of their website in search engines. Now, as Google is getting smart at their algo,  you may less likely to find spammy sites that often in Google as compared to Bing and probably for this reason, your website is on 4^th page. However, I am not saying that all the first pages websites in Bing are spammy. Just a thought J

Agreed, building authority on one site trumps trying to work on multiple - otherwise you are doubling your efforts and splitting your results.

Why not use "leed certification" as you anchor text in your menu instead of "leed". This will give you a small boost. As you can see here http://www.opensiteexplorer.org/links?site=www.cleanedison.com%2Fleed you don't have any links (internal or external) pointing to this page with the exact or partial anchor text "leed certification". My guess is that you are not providing a good information to Google. One side note: did you know you have a plenty of spammy backlinks poiting to your home page with the anchor "leed certification"? Check this http://www.opensiteexplorer.org/links?page=1&target=page&sort=page_authority&group=0&site=www.cleanedison.com&return_page=1&return_target=page&target=page&return_source=phrase&anchor_type=phrase&anchor_text=leed%20certification&anchor_id=14855739949

Hi Des,   Thanks, I didn’t know that’s why we were assigned a “special crawl rate” in WMT.   Could the special crawl affect our ranking? For example Google puts a lot of weight on freshness, so if Google is crawling us less (we can’t tell if it’s more or less than before), could this make our site look less fresh?   We have really tried our best to rule out all other possibilities. Our content is much better and more frequent than it was before and our link building is natural and gradual. We’ve also looked at over optimisation and our competitors. Our competitors are Wikipedia, a couple of national UK newspapers, Harvard, a medical encyclopaedia and a single American competitor. We’re the first UK company to appear the in the SERPs. Whilst these are obviously very big companies, none of them (with the exception of the American company) targets the keyword as much as our website does.   Incidentally we did come back up to 4th yesterday but we’ve already a dropped a place today so it doesn’t look like it’ll last.   The other thing we found really strange is that the singular version of our keyword didn’t drop at all and has stayed very stable; it’s just in the plural keyword that we dropped. The vast majority of our anchor text is using the plural version (it’s in our brand name) and the domain also contains the plural version. Was there an algorithm change around that time, or maybe are we over optimising the plural keyword? (Is that even possible?)   Thanks James

There could be many causes, but generally speaking, mobile SEO is constantly changing as more and more sites migrate to mobile.  At a much higher rate than new sites come on the desktop scene.  So the competition is continually growing.  If you have a mobile specific site, you need to understand that you need to continually work on your mobile-specific SEO to deal with that competition, and as Google does more and more to properly identify the best sites to show in mobile results.

Ok then your best bet would be to review analytics for the landing pages with the highest traffic to give you a clue on the keywords. You should also check the bounce rates. If they are very high like 80 or 90%, it could be some sort of automated/bot traffic someone is sending to your site.

good links, thanks Sanket.

Thanks very much.  Appreciate your detailed and documented response.

to be on the safe side, find a hosting provider in Africa. If you type in "franchise" in the google.co.za search engine, the majority of the first page listings are the .co.za extension, so even if the local hosting makes a small difference might as well take advantage of that.