Should you include Website Title in all page title tags?

[HMCOE]

We recently spent analyzing some of the best SEO software companies on the U.S. market fishing for the best practices in SEO and I saw one thing in common :

• They all had website titles in all the page title tags separated by " | "

Is that the best practice for SEO or is it just for Branding?

Interestingly enough, the website titles were completely unrelated to the pages' content or keywords. (Here's my personal opinion on what it looked like: "riding on a bicycle" | Ferrari )

But when I looked up the keywords ... ranked #1 or #2 spots, in some serious competition. (So in the example above, "bicycle" would be in the top spot)

[danatanseo]

Yes. This is primarily done to reinforce branding. For that purpose, it's a very good idea. However, there are times when the brand name could or should be omitted, like if the site has a blog on the same domain. It would maybe be weird to put the brand name after the blog post title (and it would probably end up truncated anyway).

Sometimes we have products that have really long titles because the brand name of the product is really long. For example: "Audio-Technica Wireless Head Worn Microphone"  - Now at that point we are already running out of space, but we still want to fit in how the microphone is terminated. We either have room to put our brand name "CCI Solutions" or the information on termination "Shure Terminated" - In this instance we opt to leave the brand "CCI Solutions" out and include the "Shure Terminated."

That's an isolated case though. Most the time we go for the branding.

[EGOL]

Should you include Website Title in all page title tags?

Only if you lack imagination.

Or have a boss that lacks imagination... or an owner who needs it in there for his ego.

Sometimes the message is more important than the brand.