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Hi Thanks for the reply. I haven't seen huge traffic drops, it's more than a lot of keywords have dropped out of rankings, but I think it was for pages which don't rank highly anyway. It just seems to coincide with a domain authority drop as well. I'm keeping up to date with it but can't find anything concrete on whats affected us Thanks

I use list items for footer links in a menu. h tags are better used when organizing information on a page.

I didn't know about that remove functionality—you learn something new every day. The point about internal links to the 404 page is a good one. Having those links sends Google mixed messages and could be a reason for a 404 page not to drop out of the index.

Hi James, Thanks for the answer. Let me elaborate the question: Generally homepage will be optimised and expected to rank for "primary keyword". And the other landing pages are optimised and expected for "secondary keywords". So, now let's take homepage is ranking well for "primary keyword"; does this impact on improving rankings of other landing pages for "secondary keywords"? And vice versa....if couple of landing pages are ranking well for "secondary keywords"; does this impact on improving ranking of homepage? I am just wondering about it. Because I doubt if website (homepage) is not ranking well, will this push other ranking pages little down?

Google is more interesting in the information you present users with and whether or not you can answer their query. Highlighting keywords may, to those not in the know, show that a website is more likely to answer a query, but in reality it may not be the case. It's falls under the same method of Google attributing actual meaning, for example "wood floor" could be perceived as "wooden floor" or "wood flooring" and so on, where those websites might help the user more so than the one which contains the exact keyword in the URL.

Hi, You answered your question yourself if link is natural then no need to worry. Thanks

Thank you for your information www.addatricks.com

Thanks Alick. It Helps.

I would say that if the header structure is not adhering to a logical hierarchy, then the headers don't have as much integrity intuitively speaking. It could follow that the headers are not valued as they were intended.

I think that nobody replied because this is a really complex situation.  It could be something that went wrong with the http to https conversion.  It could be something entirely unrelated. So, a good answer to your question would require much more work that what a person might be able to give in a Q&A reply. If this was my site, my first question would be to dig into my analytics from before the first switch was made and compare to now.  What you want to find out first is what pages lost rankings.  Is this confined to a single area of the website or has the entire site been demoted.   Rankings analysis is the best way to do this.  If you don't have rankings data then dig into the same question by looking at traffic. Look at that and let us know what you find.

I use the SEO quake chrome plugin to check meta tags...and a lot of other things. I can't say how accurate it is, though. Matt

Hi Patrick, We actually created same content on duplicate domain before website migration to monitor how new website works. But the duplicate domain was allowed to index by mistake even after actual website launch. Then we have noindex,nofollow,noarchive,noodp later. But still I can see cached version of the duplicate content in Google. This old indexed duplicate content still hurts us? Thanks

Hi Becky! While it's great that you're generating reviews of additional third party review websites, Google should take priority. Most people visiting the website/searching for the business are going to find the website via Google. When they do that, it's likely that they will either see the local pack or the knowledge graph, both of which show their Google rating. These ratings play a significant role in generating click throughs to the website. No matter how many reviews you have on another website, these reviews won't impact the CTR to your website. To ask for reviews through Google, you can't give anyone an incentive. But I suggest adding a place in the company newsletter that directs them to leave a review on Google, or posting things on social media that ask satisfied customers to leave them a review! Hope this helps—good luck generating more great reviews!

Hi Patrcik, Thanks for such detailed response. We tried a little to make it naturally as you said; but seems like it gonna take more time to outrage the homepage. Rather than saying landing page, I want to say redirecting homepage to another page. Anyhow we are not ranking better for the "keyword" we are targeting, so we decided this redirection. We noticed our competitors doing good by ranking with website.com/keyword. Can we redirect for a month around, so this /keyword page might get highlighted to Google and users as well. We try to replace /keyword page with homepage internally to avoid internal redirects (Homepage have been linked internally from many sub-domains even). We tried linking internally /keyword page to say Google how important the page is, still it didn't workout. We decided to risk as we are anyway not doing great right now. Please share your views.

I highly recommend putting a 301 redirect in place for any links like the one you mentioned above. Google wants the ensure that users have a great experience when in your website, and if there's even a slight chance that their visit could be interrupted by a broken link, you could be dinger. To stay safe, I recommend redirects.

iframes are not seo "unfriendly" - otherwise Google Maps Embeds or youtube embeds would hurt your websites SEO, thats not the truth. Without example I cant say something about your page, but it is "simple" to make sites with iframes visible. Create enaugh visible stuff wich is unique an has a lot value arround your iframe. Do your "normal" SEO Stuff and done... Avoid sites with iframes only Thats not so much content. Maybe you know that all - but someone may not and find that here googling for iframes and SEO. A lot of tools are saying: Your website has a problem, u are using iframes... and less people think about why - they just think: Ok, cut it out.

We have 1 h1, 19 h2, 4 h3 and 8 h4 tags for most of our pages. Like these h2s are repeating from almost every page. Does this hurt us anywhere? And h4 tags are at footer links. I am worried whether same tags repeating across different pages.

“Overall Domain, age does play a role, but a small role & it’s not a very strong ranking factor as compared to others. The main Problem associated with buying Old Domains is you have to find out with what it was associated before? Even best SEO Experts have failed to get a spam free domain in one go Because domains that get Expired might have been used in past for the purposes of Gambling, Spamming, Illegal Content, Adult Websites etc. We have written a post in detail on this topic, whether Domain Age is an SEO Factor or not? Do check it out & give us your valuable insights. [link removed by admin]

Hi there Totally agree with Logan here. I would also make sure that you update your sitemap XMLs to include the new subdomain URLs, and also make sure your internal links are updated as well. If you are able to update high value links to the old subdomain to the new subdomain, that would be hugely beneficial as well. Hope this helps! Good luck! Patrick