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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Sorry to hear of your woes. Depending on the structure of the URLS you could create some simple pattern matches rules within .htaccess? If you could a few dozen rules could handle many thousands of redirects. If there isn't any easily identifiable pattern to match then a DB will, indeed, be your best option. One of the web devs I used to work with  (who was considerably smarter than me) faced a similar issue (with a 'mere' 10k+ redirects) and used some Ruby on Rails middleware as a redirector: This may have been the solution he used: https://github.com/vigetlabs/redirector I hope that helps. I hope you're able to get this sorted without too much pain. Good Luck!

    | Hurf
    0

  • Hi Cynthia, A text-to-HTML ratio of between 15 and 70 percent is generally considered ideal. Try this tool, http://tools.seochat.com/tools/code-to-text-ratio/ It is a pretty good tool, but like Andy stated, the best bet is to focus on improving the content on your site, followed by running these pages through https://validator.w3.org/ and follow whatever recommendations possible to reduce code bloat etc... Cheers, Kevin

    | Kevin-Moore
    0

  • Can I clarify a few things Andy, Firstly this is a sub-category page im talking about not a product, all our products are myurl.co.uk/product.html "https://www.thisismyurl.co.uk/ > spacehoppers > special-spacehopper - this is a pretty easy fix and something I would recommend on all eccomerce sites" Is this a suggestion to remove the /product/ section? Rich snippets are a later planned project

    | ATP
    0

  • Hi Sean, While multiple variables are technically allowed—Schema.org only requires that your URI templates follow RFC6570, and that does allow multiple variables—there's no indication that Google will recognise it. In fact, if you look at schema.org/SearchAction, you'll see there's no such property as "query-input". The property they've agreed on is the more flexible "query". Google isn't using that, and it seems that, for now, they'll only expand and use one variable in your target URL. They might change it in the future. For now, as a bit of a rubbish workaround, you could hardcode the value of category to be "all", like this: "target": "https://www.example.com/search?q={search_term_string}&category=all" This way, sitelink search results will always at least come through to your site and by default search through all categories. But by then, at least users are on your site, and you could then use faceted navigation to help them drill down into particular categories.

    | StephanSolomonidis
    0

  • Brilliant thank you I always get this flagged in my audits & just wanted to make sure I'm not missing anything.

    | BeckyKey
    0

  • Sounds like solid and wise advice. Thank you!

    | muzzmoz
    0

  • Canonical tags must go in the header of a page's code, Expo.  If you put it in the page body (as would be the case with the wysiwyg editor) it will simply be ignored. Paul

    | ThompsonPaul
    0

  • It never ends, my friend! Good luck!

    | Hurf
    1

  • The actual reason why we opted for this idea is the way our website and sub-domains built. We have nearly 10 sub-domains with thousands of pages. These are killing us not to rank better with several issues like broken links, internal redirects, link juice dilution, etc. We cannot really control all the pages in sub-domains as they all have thousands of visits. So, I am thinking the other ways to influence the website rankings with same sub-domains. Can you please tell me how this gonna work. As I told in my earlier post, I will make sure this optimisation will look natural to the possible and doesn't affect usability. Finally, I would like to know what's the impact of bad sub-domains on website if they are not well optimised?

    | vtmoz
    0

  • Thanks a million for your answer. Very helpful, indeed. Best, Laura

    | lauraseo
    0

  • Hi Marie, I have sent you private message here. Thanks for offering your help to look into our issue.

    | vtmoz
    0

  • Landing pages will be created for same long tail keywords. And these will not be more than 6. These are like our product features as well long tail keywords. So I think this is OK to Google. Anyhow these will be interlinked naturally in website. But I am not sure we can add to top navigation menu as it confuses more. Footer menu links will not be really noticed by users and only thing I am more into is how it helps in SEO? Do these repeating pages on footer menu influence our rankings for those long tail keywords?

    | vtmoz
    0

  • Hi Imran - Oh, that must be frustrating! Have you tried contacting the theme developer for support? You may also be able to get guidance in the Shopify forum, especially if you are using a more common theme.

    | Christy-Correll
    0

  • Synonyms are part of our everyday language. we use a wide variety of synonyms in every conversation without any loss of meaning or confusion; using them in our written communication (specifically, web copy) ensures that it sounds natural, makes it less of a chore to read, and not just something that has been hammered out, solely to try to gain traction in the search engines. Google knows that its continued dominance relies on it's ability to deliver relevant results and understanding how synonyms work is an integral part of that, so, unsurprisingly, this is something they are very, very good at. (Here's a 2010 article from the official Google blog which refers to synonyms: https://googleblog.blogspot.co.uk/2010/01/helping-comnds puters-understand-language.html.) If you look at Google's example of keyword stuffing (https://support.google.com/webmasters/answer/66358?hl=en) you can see how unreadable that is; much better to add a variety of synonyms throughout a piece of engaging copy. To address your concern directly, editing your copy and replacing keywords with a sprinkling of synonyms is not going to result in you suddenly getting penalised for 'keyword stuffing'. (Remember, that the notion of a keyword density % is a myth See: https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines Don't forget to test your edits with On-page Grader: https://moz.com/researchtools/on-page-grader. Proceed with usability and readability in mind - write something a human being would enjoy reading - and you won't go far wrong.

    | Hurf
    0

  • Interesting that you mention video. Do you think, that if well done that attracts interest that is equal or better than an article? Also, as a B+B service, do you think that Snapchat would be appropriate for posting? Are links that originate in Facebook and Snapchat "follow" links? I know that YouTube is no follow. As a B+B business (commercial real estate) I am hoping to find the best sites for posting information. Recently we have been creating promotional videos of listings and informational videos of neighborhoods and are trying to figure out where to post them. From what you are saying it is key to post these videos on our website. Our few experiments have been on YouTube.

    | Kingalan1
    0

  • Any more thoughts on this?

    | fablau
    1

  • Hi, Yes, Google can see the links within a slide, but I wouldn't use this as a source for link building. As for placing it on your website, you can embed this, which means that it isn't actually hosted on your site, so there is no problem with any duplication -Andy

    | Andy.Drinkwater
    0

  • Hi Raymond, As EGOL said, random posts like this are highly unlikely to hurt any efforts, but it does help if you have a hook in articles that allows you to make use of internal linking. What you need to be thinking about it how can you show Google that you have the necessary EAT (Expertise, Authority & Trust) in your field? Are you producing articles, papers, research or any other thought-leading content on what you do? Are you active socially and are you being mentioned and corresponding with other thought leaders? There is so much that can be done to help and it just takes a little planning and effort to get the ball rolling -Andy

    | Andy.Drinkwater
    0