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Thanks, Andy! I will check your tool suggestion. (Closing this thread as no one else participated.) -Lily

Hi, I would go with the structure without the subdomains. Usually there is barely any good way of using subdomains as it will prevent you from using the domain authority from the root domain. The new folders will make sure that you can still use the HREF language tags but will also benefit from having the domain authority instead of basically having to start all over again. Martijn.

"Clicking a search result to an outside page, returning, then clicking the same link again counts as only one click. Clicking a different link counts as a click for each link clicked." from https://support.google.com/webmasters/answer/7042828#click

Thats good to hear Thank you for sharing the article, I shall have a read now. Carissa

it just dropped for 1 keyword and others are stable and when I search brand its appear in SERP

A google search for info:yourURL shows you're indexed and https://webcache.googleusercontent.com/search?q=cache:LjWmVIf5O_gJ:https://www.mycustomcar.com.au/+&cd=1&hl=en&ct=clnk&gl=au shows the site was cached a few hours ago. All appears well.

I got a response from someone at Moz over an email and they confirmed this to be true. They don't support custom Top Level Domains, so they can't crawl ".kitchen" - Thanks everyone!

Hello, It's always a challenge to diagnose and really comes down to a theory so I'm happy to give you mine! First off: it's not going to be due to your robots, sitemap and htaccess etc. unless you've blocked it but it seems you've not! What it will most likely be is link profile and content. Google seems to think that your home page is the best result for that search term, this could be due to having some of the keywords in that page (especially right at the top!) it could also be your home page has stronger link profile, even more so when specific links are from Edinburgh related domains etc. this is compared to the pages you want to rank which are lacking in links etc. Now you could possible do some fun local citation shenanigans to help or tweak the content to really give it some clout but really it comes down to tweaks... lots and lots of tweaks! as with most things SEO to get that balance and there is no golden rule, no keyword density that will result in the magic number one spot I'm very sorry to say. So I say go out, show Google what for and make your pages the best gosh darn garden landscaping page in Edinburgh! This can be linking to some other neato pages that help with your point, get some people to link to you saying "look how gosh darn amazing these guys are" etc. and try not to worry too much on what page is ranking i hope the above was at least a little insightful, i'm aware its a still a little vague.

Thank you both very much for your comments. Very useful! Cheers.

Great thank you

Yes i know about the link spam but it is not about the links and Google Search Console doesnt say anything. I really think it has to do with the images on the page. They show women's breasts. That is the only thing that i could imagine. One more competitor with the same sort of images has seen this drop, out of top 50

Hello, thanks for your suggestion! I've double checked all of these items. The only ones I needed to take action on were: #4 - some of the internal links in our oldest blog posts were still linking to the http:// version, so I installed https://wordpress.org/plugins/ssl-insecure-content-fixer/ to automatically fix those hyperlinks site-wide. #6 - I updated a couple URLs in our Twitter bio and Facebook page. I can see how fixing these two issues could help improve our site's rankings, but I'm still doubtful that these two issue have caused our site to be completely unfindable for non-branded terms on search engines though. Would love to hear any other ideas people have!

also going to https://casecurity.ssllabs.com/index.html and entering "example.com" or "www.example.com" shows two different certificates. the "example.com" certificate comes up as not trusted and when pasting the ip address into the browser it redirects through to the website. www.example.com certificate comes up as trusted, however when pasting the the ip address it takes me through to a page with the message "your connection is not private" and when clicking the continue anyway link, it takes me through to an unsecure IIS page? is this a problem? or is this a non-issue?